Note: The job is a remote job and is open to candidates in USA. Digital is seeking a Social Media Strategist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. The role focuses on building a premium, education-first presence that attracts the right audience and drives referrals.
Responsibilities
- Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up
- Define content pillars, positioning, and a consistent posting cadence
- Turn the client's ideas into polished short-form content
- Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy
- Lead the personal rebrand and establish a cohesive, premium, education-first identity
- Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way
- Grow the accounts organically to drive inbound interest, community, and referrals
- Track engagement, report on performance, and continuously refine the approach
Skills
- Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results
- Strong short-form video skills across ideation, filming direction, and editing
- Solid graphic design, caption, and copywriting ability
- A track record building personal or founder-led brands, including rebrands
- A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate
- Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus
- Focus on organic, community and referral-led growth rather than paid or ads-led tactics
- Flexible, proactive, and collaborative, able to take direction and run with it without being rigid
- EST working hours
Company Overview