Note: The job is a remote job and is open to candidates in USA. Animal Equality is seeking a creative, strategic, and highly motivated Social Media Strategist to grow and strengthen our social media presence. This role will be responsible for developing compelling platform-native content, driving measurable growth, and ensuring our message breaks through the noise.
Responsibilities
- Develop and execute platform-native content strategies that grow organic reach, engagement, and follower base across Instagram, TikTok, Facebook, X/Twitter, YouTube, LinkedIn, Threads, Reddit, and emerging channels
- Create and maintain content calendars in collaboration with Communications and Marketing Managers and broader campaign teams
- Identify and execute on platform trends, algorithm shifts, audience behaviors, and content opportunities that expand our visibility and influence in real time
- Monitor performance data rigorously, analyze what works and why, and translate those insights into continuously sharpened content strategy and replicable success
- Appear on camera as needed for educational, campaign, behind-the-scenes, reaction, explainer, and trend-based content
- Translate complex animal protection issues into accessible, emotionally compelling content for mainstream audiences
- Collaborate with designers, video editors, campaigners, investigators, and cross-departmental stakeholders to deliver accurate, timely, and innovative content
- Create compelling social-first content, including copy, short-form videos, graphics concepts, captions, threads, reels, stories, and other platform-native formats if needed
- Help manage online community engagement, including responding to comments and messages
- Identify opportunities to engage influencers, creators, partner organizations, and supporters
- Other duties as assigned
Skills
- A commitment to Animal Equality's vision, mission, strategy and culture
- At least 3 years of demonstrated hands-on social media experience for a brand or mission-driven organization
- Deep, demonstrated knowledge of Instagram, TikTok, Facebook, X/Twitter, YouTube, LinkedIn, Threads, Reddit, and emerging platforms, including distinct audience demographics, content formats, and algorithm behaviors for each
- Proven track record of growing organic social channels and driving measurable engagement
- Practical knowledge of paid amplification, boosting, and audience targeting and how this can extend and inform organic wins
- Fluency in social media analytics tools and the ability to translate data into content decisions
- Demonstrated ability to create engaging short-form video content and comfort appearing on camera as a representative of a mission-driven organization
- Creativity, adaptability, and a sharp instinct for what makes people stop scrolling, engage, share, and take action
- Proven ability to manage multiple projects simultaneously, prioritize under pressure, and meet deadlines without sacrificing quality
- Comfort working with sensitive content related to animal cruelty, investigations, or legal campaigns, and understanding of when messaging requires review or approval
- Collaborative, proactive, and dependable: able to work independently once given direction, and effectively across teams and departments
- Ability to maintain confidentiality at all times
- Ability to follow approved messaging closely and understand when language requires review or approval
- Candidates must be able to sit for extended periods in front of a screen and type
- Familiarity with Canva and other image and video editing skills is a plus
- Working knowledge of how paid social boosting and audience targeting can amplify and inform organic strategy is a strong plus
Benefits
- 100% employer-covered health, dental, vision insurance
- Paid child care leave
- A generous vacation package
- Paid sick time
- 1 paid volunteer day per year
- 2 floating holidays
- Monthly work-from-home internet stipend
- 401(k) with partial employer match
Company Overview