Note: The job is a remote job and is open to candidates in USA. LTK is a global technology platform that empowers lifestyle creators to monetize their content. They are seeking a Social Media Specialist to create engaging, platform-native content across various social media channels and support the day-to-day management of LTK’s social presence.
Responsibilities
- Create original social-first content for LTK’s owned channels, including short-form video, Reels, TikToks, carousels, graphics, social copy, stories and other platform-native formats
- Concept, shoot and edit content that brings LTK’s brand, creators, products, campaigns and company stories to life
- Turn brand messages, product updates, creator stories, press moments and cultural trends into engaging social content
- Help develop creative ideas for recurring series, editorial franchises, trend moments and campaign content
- Write clear, engaging and platform-appropriate captions, hooks, overlays and social copy
- Ensure content feels current, visually compelling, social-native and aligned with LTK’s brand voice
- Support day-to-day publishing across LTK’s consumer and corporate social channels, including Instagram, TikTok, LinkedIn, YouTube and other relevant platforms
- Adapt content for each platform based on audience expectations, creative best practices and format needs
- Monitor platform trends, conversations and cultural moments to identify content opportunities for LTK
- Help maintain a consistent publishing cadence across channels
- Support community engagement by monitoring comments, identifying conversation opportunities and helping LTK show up in a timely, relevant way
- Track content performance and use learnings to improve future creative
- Help identify which formats, hooks, topics and creative approaches are resonating with LTK’s audiences
- Bring ideas for how to evolve content based on platform insights and audience behavior
- Stay curious and experimental, helping the team test new creative approaches and move quickly based on what is working
- Work closely with PR, brand strategy, integrated marketing, creator, brand, product and design teams to support social content needs
- Collaborate with internal teams to gather information, assets, product details, creator stories and campaign context
- Support the Senior Manager, Social Media Strategy in maintaining social calendars, content plans and publishing workflows
- Help ensure social content supports broader company priorities while still feeling native to each platform
Skills
- 2–4 years of experience in social media, content creation, editorial content or a related field
- Strong hands-on content creation skills, including concepting, shooting and editing short-form video
- Deep understanding of Instagram, TikTok, LinkedIn and YouTube, including what works creatively on each platform
- Strong visual eye and understanding of social-first storytelling
- Ability to write engaging captions, hooks, overlays and short-form copy
- Comfortable being behind the camera and, when needed, capturing content in real time
- Experience using social editing and creative tools
- Strong understanding of social trends, creator culture, internet culture and platform behaviors
- Creative, resourceful and excited to generate new ideas quickly
- Highly organized and able to manage multiple content requests, deadlines and channels
- Strong communication skills and ability to collaborate across teams
- A fast-moving, curious and flexible mindset
- A mindset focused on seizing opportunities and moving with urgency
- Dedication to fierce prioritization and operational excellence
- Adaptability to a dynamic, fast-moving environment
- A growth mindset and openness to feedback
- Experience creating content for a consumer, lifestyle, retail, creator economy, media, fashion, beauty or technology brand
- Experience creating short-form video for TikTok, Instagram Reels and YouTube Shorts
- Experience supporting live event or real-time social coverage
- Familiarity with creator marketing, affiliate marketing, social commerce or influencer marketing
Benefits
- The opportunity to be part of the leading global company in creator commerce
- A remote-first, productivity-first environment
- Competitive compensation and benefits package to meet the needs of you and your family
- 401(k) with LTK company matching
- Medical Insurance, Vision Insurance, Dental Insurance
- Paid Maternity Leave and Paid Paternity Leave
- Summer Fridays and Flexible PTO
Company Overview
LTK is a marketing company that offers retail sales and shopping apps. It was founded in 2011, and is headquartered in Dallas, Texas, USA, with a workforce of 501-1000 employees. Its website is https://company.shopltk.com/.