Note: The job is a remote job and is open to candidates in USA. DataDirect Networks (DDN) is a global market leader in AI and high-performance data storage innovation. They are seeking an SEO, GEO & Content Optimization Manager who will blend analytical skills with content instincts to enhance content discoverability and drive qualified traffic through strategic SEO and GEO initiatives.
Responsibilities
- Conduct keyword, topic, and intent research using Semrush
- Identify high-value terms that drive qualified traffic and conversions
- Map competitive rankings to find gaps and opportunities
- Recommend content priorities, updates, and areas for refinement
- Build and own DDN’s GEO strategy and framework
- Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.)
- Implement structured content, schema markup, and Q&A formats optimized for AI retrieval
- Partner with PMM and content teams to create GEO-ready content
- Improve clarity, structure, and digital performance of existing content (solutions, products, blogs, FAQs, resources)
- Rewrite or refine content based on search intent and GEO insights
- Ensure consistency and discoverability across high-impact pages
- Recommend targeted updates for high-value pages based on analytics and search intent
- Partner with the web team to implement changes without owning full-site UX
- Focus on iterative, insight-driven enhancements
- Update and refine chat playbooks using Qualified
- Improve engagement, routing, segmentation, and meeting conversion
- Align chat experiences with SEO/GEO-driven content priorities
- Own SEO/GEO reporting using Semrush (required), GA4, and related tools
- Track rankings, organic traffic, GEO visibility, page performance, and content health
- Build dashboards and deliver clear, actionable recommendations
- Create a continuous improvement roadmap shaped by analytics and competitive intelligence
Skills
- 3–5+ years of experience in SEO, content optimization, or digital content strategy
- Hands-on expertise with Semrush (REQUIRED) and GA4
- Strong understanding of search intent, metadata, content structure, and on-page SEO
- Strong writing/editing skills for content clarity and performance
- Familiarity with AI-based search optimization (GEO) or eagerness to learn
- Analytical, organized, and able to turn insights into prioritized recommendations
- Collaborative and comfortable working across digital, content, PMM, and demand teams
- Familiarity with Ahrefs/Moz/ScreamingFrog
- Experience refining chat playbooks (Qualified preferred)
Company Overview