Note: The job is a remote job and is open to candidates in USA. Bitwarden empowers enterprises, developers, and individuals to securely store and share sensitive data. As Senior/Principal Product Manager, PLG, Monetization & Billing, you will own the strategy and execution for user discovery, trial, upgrade, and payment processes across B2C and B2B segments, partnering with various teams to optimize conversion funnels and billing experiences.
Responsibilities
- Own the in-product upgrade flows, trial and checkout experience, subscription management, renewal mechanics, and billing support
- Analyze how 1Password, Dashlane, LastPass, Keeper, and adjacent security vendors approach freemium, pricing, and upsell
- In partnership with Growth Marketing, design and run pricing and optimization tests to improve website to product conversion rates as well as improve the free-to-paid motion
- Model revenue impact and churn trade-offs with Finance
- Define and monitor conversion rates, trial-to-paid, and upgrade metrics by cohort
- Support Sales on different billing structures, including discount frameworks or multi-year contracts
- Share performance metrics, roadmap updates, and monetization wins with leadership and cross-functional partners
- Use AI tools to accelerate spec writing, competitive analysis, pricing analysis, cohort modeling, and rapid prototyping
Skills
- 4+ years experience in product management
- Ability to empathize with the needs of customers as well as high emotional intelligence to build positive working relationships with internal teams in a distributed working environment
- Ability to have technical discussions across engineering teams
- Extremely organized and able to make highly informed prioritization & trade off decisions with engineering
- Excellent written and verbal communication skills
- A growth mindset and a desire to learn from others
- Excitement and enthusiasm for open source and for better internet security
- Experience in B2C/D2C products or PLG-companies a strong plus
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