Note: The job is a remote job and is open to candidates in USA. Pindrop is the Real Human + Right Human® Identity Trust Platform for the AI era. As a Senior Product Marketing Manager for Pindrop Pulse, you will own the go-to-market strategy for the deepfake portfolio, leading product launch activities and building buyer persona documentation to drive market adoption.
Responsibilities
- Own positioning, messaging, and competitive differentiation for Pindrop Pulse for Meetings, defining what category this product creates, who it serves, and why Pindrop wins
- Lead ongoing product launch activities across Zoom, Microsoft Teams, and Webex ecosystems, including marketplace optimization, platform-specific messaging, and co-marketing opportunities
- Build and maintain buyer persona documentation for the range of enterprise decision-makers this product serves: CISO, CTO, Head of Talent Acquisition, CFO, VP Security, and Chief Compliance Officer
- Develop and maintain a full sales enablement suite: battle cards, pitch decks, demo scripts, objection guides, ROI frameworks, and use-case one-pagers for key verticals (financial services, technology, professional services, healthcare)
- Lead competitive intelligence for the deepfake detection and meeting security market, an emerging, fast-moving space with limited established players and significant category-creation opportunity
- Build customer success stories and case studies that quantify outcomes: fraud prevention, impersonation incidents stopped, and organizational risk reduction
- Partner with demand generation on campaigns that educate the market on the meeting deepfake threat and drive inbound interest and marketplace installs
- Contribute Pulse-specific research, data, and thought leadership angles to the quarterly Pindrop Magazine editorial plan — including leveraging Pindrop's proprietary data (7 deepfake attacks per customer per day, 1 in 6 job applicants showing signs of digital manipulation)
- Lead the pod for Pindrop Pulse’s go-to-market motion
Skills
- 5-8 years of B2B SaaS product marketing experience, with demonstrated success launching or growing a product in an emerging or category-defining market
- Experience marketing cybersecurity, identity verification, fraud prevention, or AI-driven security products to enterprise buyers
- Proven ability to develop buyer personas and messaging for multiple stakeholder types — technical and non-technical — within a single deal
- Strong writing and content skills across formats: product copy, case studies, executive briefs, email sequences, and thought leadership. Writing samples required
- Experience building sales enablement materials that AEs and SDRs actively use — not assets that live in Notion
- Experience working in a pod, squad, or agile marketing model with demand generation and sales
- Direct experience marketing to or within HR/talent acquisition, financial services, or enterprise risk functions — the primary use-case buyers for Pulse for Meetings
- Familiarity with video collaboration platforms — Zoom, Microsoft Teams, Webex — as distribution or integration channels for enterprise software
- Background in AI/ML or generative AI product marketing, particularly around synthetic media or identity risk
- Experience with ABM platforms (DemandBase), Salesforce, and Marketo
- Familiarity with the biometrics, liveness detection, or deepfake detection technology landscape
Company Overview
Company H1B Sponsorship