Note: The job is a remote job and is open to candidates in USA. Colibri Group is a pioneer in online professional education, serving over 1 million customers annually. They are seeking a highly strategic, data-driven Senior Product Marketing Manager to lead go-to-market strategies and drive revenue growth across their product portfolio, with a strong focus on eCommerce performance.
Responsibilities
- Own product-level revenue performance across the eCommerce funnel, partnering with Demand Gen and CRO to translate traffic into revenue. Drive strategies that balance CVR, AOV, and product mix to meet and exceed revenue targets
- Lead end-to-end GTM strategy for new products, features, and market expansions—ensuring clear alignment to business goals, demand generation plans, and revenue outcomes. Drive executional clarity across teams from launch through optimization
- Define and evolve product positioning, pricing, and packaging strategies that resonate with target audiences and maximize conversion. Continuously refine based on customer behavior, competitive dynamics, and performance data
- Own the on-site product experience, including merchandising, product pages, and purchase flows. Partner closely with CRO and Engineering to test and optimize experiences that improve conversion, reduce friction, and increase AOV
- Leverage data, customer feedback, and competitive intelligence to identify growth opportunities and inform product, pricing, and messaging strategies. Act as the voice of the customer in roadmap and prioritization discussions
- Serve as the connective tissue across Product, Engineering, Demand Gen, Sales, and Customer Experience—ensuring alignment between what we build, how we position it, and how it performs in market
- Partner with Sales and Lifecycle Marketing to ensure consistent, high-impact messaging across the funnel. Equip teams with the insights, tools, and content needed to effectively convert and retain customers
- Collaborate with Demand Gen to inform and shape integrated campaigns, ensuring product strategy, messaging, and offers are aligned to drive qualified demand and maximize revenue conversion
- Establish clear KPIs and reporting frameworks across traffic, conversion, AOV, and revenue. Lead ongoing performance analysis and optimization, using data to drive continuous improvement and inform executive-level decisions
Skills
- Bachelor's degree in Marketing, Business, or a related field
- 5-7 years of experience in product marketing, brand management, and eCommerce, with a proven track record of leading successful GTM strategies in a digital or eCommerce environment
- Strong understanding of eCommerce platforms, digital marketing strategies, market research, positioning, and messaging principles
- Experience optimizing product visibility, sales performance, and customer experience with Shopify direct-to-consumer channel
- Excellent communication, storytelling, and presentation skills, with an ability to build and protect brand integrity across digital channels
- Ability to collaborate with cross-functional teams and influence decision-making in both traditional and digital commerce environments
- Proficiency in eCommerce tools, digital marketing automation platforms, CRM software, and data analysis
Company Overview
Colibri Group is building the future of professional education by empowering professionals to achieve more, adapt, and thrive in their careers. It was founded in 1990, and is headquartered in Providence, Rhode Island, USA, with a workforce of 1001-5000 employees. Its website is http://www.colibrigroup.com/.