Note: The job is a remote job and is open to candidates in USA. CoLab is an AI platform that helps mechanical engineering teams bring products to market faster. They are seeking a Senior Product Marketing Manager to translate company positioning and product strategy into effective launches and messaging, working closely with various teams to execute tactical plans and enhance customer engagement.
Responsibilities
- Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets
- Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts
- Partner with Product Management to understand the roadmap and own all launch logistics
- Partner with GTM Enablement to produce educational materials for CoLab’s Sales and Customer Success Teams
- Own messaging and effectiveness for key website pages, including product, feature, and use case pages
- Build deep expertise in competitive solutions and support high-stakes competitive deals
- Contribute to ongoing product content between launches, not just at major release moments
- Review and elevate messaging across marketing, especially for technical or product-focused content
Skills
- 5-7+ years of total professional experience in B2B software or manufacturing, with 2+ years of experience in product marketing specifically
- Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
- Strong track record favorably impacting customer and pipeline outcomes via strong positioning and messaging, campaign planning and execution, and overall thought leadership
- A combination of strategic product marketing experience and hands-on tactical execution
- Ability to effectively engage with and influence internal and external stakeholders
Benefits
- Stock options
- Extended health and benefits package
- Unlimited paid vacation
- RRSP matching
- Flexible remote opportunities across North America
- Hybrid office hub in St. Johns, NL
Company Overview
CoLab builds AI-powered software for mechanical engineering and product development teams. It was founded in 2017, and is headquartered in St. John's, Newfoundland, CAN, with a workforce of 51-200 employees. Its website is https://www.colabsoftware.com.