Note: The job is a remote job and is open to candidates in USA. Definium Therapeutics is a late-stage clinical biopharmaceutical company focused on developing accessible treatments for psychiatric disorders. They are seeking a Senior Product Manager, HCP Marketing to lead the development and execution of marketing strategies for their lead brand, ensuring effective promotional initiatives and collaboration with internal and external stakeholders.
Responsibilities
- Support development and execution of HCP marketing strategy aligned with brand objectives and commercial priorities
- Contribute to brand planning, launch readiness, and tactical planning processes
- Help shape HCP promotional strategy and messaging based on customer insights, market dynamics, and competitive intelligence
- Translate complex scientific and clinical data into clear, compelling HCP-focused promotional narratives
- Identify opportunities to optimize HCP engagement across customer touchpoints and channels
- Lead development and execution of HCP promotional initiatives to support brand performance and launch objectives establishing scalable commercial processes and operating discipline within a growing organization
- Own assigned promotional workstreams from strategy through execution, measurement, and optimization ensuring flawless delivery while balancing speed, quality and compliance
- Develop tactical plans aligned with approved strategic direction, including timelines, budgets, and execution plans
- Serve as primary day-to-day marketing lead with the AOR across HCP promotional initiatives
- Provide clear strategic direction, feedback, and decision-making to agency partners to ensure high-quality deliverables
- Partner closely with Medical, Regulatory, Legal, Commercial Operations, Sales, Market Access, Analytics, and Market Research teams to drive aligned execution
- Lead promotional materials through review and approval processes in partnership with cross-functional stakeholders
- Leverage market research, analytics, field insights, and competitive intelligence to inform decision-making
- Monitor performance of promotional initiatives and identify opportunities for optimization
- Manage HCP marketing budgets across assigned initiatives tracking timelines, milestones, deliverables, and agency spend
Skills
- Minimum bachelor's degree required
- Minimum 7 years industry related experience required
- Pharmaceutical/Biotech commercial marketing experience required
- HCP marketing experience with demonstrated promotional ownership
- Proven experience developing and executing HCP promotional campaigns
- Ability to translate scientific complexity into effective commercial promotion
- Strong strategic thinking with demonstrated executional excellence
- Strong cross-functional collaboration and stakeholder management capabilities
- Strong communication and platform skills (will be the face of marketing to the field force)
- Analytical mindset with ability to draw actionable insights from multiple data sources
- Experience managing agency partners required
- Experience working within promotional review / MLR processes required
- Up to 40% travel will be required based upon business needs
- Advanced degree (MBA, PharmD, MS, or related field)
- Launch experience strongly preferred
- CNS / psychiatry / specialty pharmaceutical experience preferred
- Experience in small biotech or fast-paced growth environments strongly preferred
Benefits
- 100% paid health benefits including Medical, Dental and Vision for you and your dependents
- 401(k) program with company match and vesting after the turn of the first month after your start date
- Flexible time off
- Generous parental leave and some fun fringe perks!
Company Overview