Note: The job is a remote job and is open to candidates in USA. Upstart is a leading AI lending marketplace focused on reducing the cost and complexity of borrowing for Americans. The Senior Performance Marketing Manager will own the Direct Mail strategy for the Home Equity Line of Credit product, driving efficient growth through targeted marketing and cross-functional collaboration.
Responsibilities
- Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
- Build our broader offline growth channels (OOH, linear TV, and brand testing)
- Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
- Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
- Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
- Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
- Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
- Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
- Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals
Skills
- Bachelor's degree or equivalent practical experience
- 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
- Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
- Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
- Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)
- Experience with Direct Mail marketing strategy, execution, or channel ownership
- Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
- Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
- Experience working in regulated industries such as financial services, insurance, or healthcare
- Skills in SQL, Looker, or similar tools to analyze and interpret large datasets
Benefits
- Target bonuses
- Equity compensation
- Generous benefits packages (including medical, dental, vision, and 401k)
- Base pay
- Bonus opportunities
- Annual equity grants that vest quarterly
- 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
- Health Savings Account contributions from Upstart for eligible plans (US only)
- Income protection benefits, including life insurance and disability coverage for added financial security
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave to support caregiving and major life moments (duration varies by country)
- Family-centered benefits to support fertility, parenthood, and caregiving needs
- Employee Assistance Program (EAP) offering mental health support and life-centered resources
- Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
- Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
- Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
- Connection and community through team events, all-company updates, and employee resource groups (ERGs)
- Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)
Company Overview