Note: The job is a remote job and is open to candidates in USA. Outschool is dedicated to inspiring kids to love learning through flexible and engaging online classes. They are seeking a Senior Performance Marketer to own and scale their paid search strategy across platforms like Google and Bing, focusing on campaign management and performance analytics.
Responsibilities
- Design and execute the global paid search strategy across Google, Bing and ChatGPT ads - including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals
- Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene
- Own Performance Max campaigns, understanding when and how to deploy them alongside traditional search to maximize coverage and efficiency
- Use AI tools (e.g., ChatGPT, Gemini, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports
- Stay current on how AI is reshaping search - including Performance Max, AI Overviews, and Smart Bidding - and bring a point of view on what it means for how we work
- Reduce repetitive manual work over time by building more scalable workflows, even if that starts simple
- Analyze campaign performance regularly and generate clear, actionable insights for cross-functional stakeholders and leadership
- Build and maintain dashboards that give real-time visibility into pipeline contribution, CAC, ROAS, and channel efficiency
- Design and execute A/B tests on ad copy, landing pages, and bidding strategies with statistical rigor; communicate results and scale winners
- Partner with the Senior Performance Marketer owning paid social and teams to ensure messaging consistency and share learnings across channels
- Work with data and product to align on attribution methodology, first-party audience signals, and landing page optimization
Skills
- 3-5 years of hands-on performance marketing experience with a primary focus on paid search
- Deep expertise in Google Ads - including Search, Performance Max, and audience-based buying - with a track record of managing sizable budgets ($500K+/month) to CAC targets
- Strong command of keyword architecture, match type strategy, and Quality Score optimization
- Highly analytical with the ability to build and interpret dashboards using BI tools - without needing a dedicated analyst
- Demonstrated experience using AI tools to increase productivity and scale output
- Solid grasp of conversion tracking, attribution, and tag management (Google Tag Manager experience preferred)
- Comfortable operating independently and managing multiple priorities in a fast-paced, high-growth environment
- Strong ad copywriting sensibility with a self-starter approach to testing
- Landing page judgment -- can spot what's killing conversion and brief a fix
- Experience in B2C, edtech, or ecommerce is a plus
- YouTube Ads experience (TrueView, Demand Gen, or video-forward PMax)
- Bachelor's degree in marketing, business, or a related field preferred
- Microsoft Advertising (Bing Ads) experience
- Familiarity with incrementality testing and MMM in the context of search
- Experience with international/global search campaigns and localization strategies
- SEO fundamentals and ability to collaborate across the organic/paid divide
- Familiarity with how AI Overviews are reshaping the paid/organic interplay
Benefits
- Competitive salaries, stock options, and retirement plans
- Comprehensive medical, dental, vision, disability, and life insurance
- Annual wellness stipend, access to coaching & therapy, and pet wellness plans
- Generous PTO and family leave policies
- Bay Area-based employees work in the office part of the week and receive commute-related benefits
- Team members outside the Bay Area remain fully remote, with support for expensable home office setup and internet to stay connected no matter where you are
- Annual budgets for professional development and DEI learning; budgets for children to take Outschool classes
- Outschool matches employee donations to eligible charities and supports Outschool.org’s nonprofit programs
Company Overview