Note: The job is a remote job and is open to candidates in USA. Bloomreach is building the world’s premier agentic platform for personalization. They are seeking a Senior Paid Media Specialist to own paid media across the Americas and contribute to the global paid media strategy, managing multi-million dollar budgets and optimizing campaigns.
Responsibilities
- Own day-to-day management and optimization of Bloomreach’s media accounts across the Americas — including keyword strategy, advanced bid management (smart bidding, value-based bidding, Performance Max), ad copy, and audience targeting
- Write and brief ad creative for paid search and paid social, working closely with global campaigns and design to get campaigns live
- Build and test landing pages in HubSpot; run A/B tests to improve conversion rates
- Support demand generation and brand awareness campaigns across paid social, display, and YouTube
- Analyze performance across the full B2B funnel — MQLs, SQLs, pipeline, ROAS — and surface actionable insights
- Own budget pacing and forecasting across your channels, tracking spend to monthly and quarterly targets
- Collaborate with SDR teams to understand funnel conversion patterns and improve handoff quality
- Work directly with advertising partners including Google and LinkedIn
- Stay ahead of privacy and tracking changes — including cookieless tracking, GA4, and consent mode — and ensure measurement remains accurate
Skills
- 3–4 years in paid media in a B2B SaaS environment, agency or in-house
- Proven track record managing significant budgets across paid search, including brand, non-brand, competitor, and partner campaigns
- Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook Business Manager
- Strong command of bid strategy — smart bidding, Performance Max, value-based bidding — and where each applies
- HubSpot experience, including landing page builds and A/B testing
- Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking (pixels, UTMs, event tracking)
- Understanding of privacy and tracking changes — GA4, consent mode, cookieless measurement approaches
- Familiarity with intent data signals (e.g. Bombora, G2 intent) and how to apply them to audience strategy
- Experience briefing or writing ad creative for both search and social formats
- You're analytical — you move comfortably between ad platform data and CRM data, and you know what good performance looks like
- You test rigorously, document what you learn, and apply AI-assisted tools (Performance Max, Advantage+) with a clear view of where human judgment still matters
- You can work independently, but you actively share insights and collaborate across the team
- You communicate clearly — in writing and in conversation — and can brief cross-functional partners (PMM, content, design) without hand-holding
- You stay ahead of platform changes, especially in tracking, privacy, and AI-driven campaign formats
- Salesforce experience is a plus
Benefits
- Health care including medical, dental, and vision insurance
- 401k Plan with employer contribution
- A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
- We believe in flexible working hours to accommodate your working style.
- We work virtual-first with several Bloomreach Hubs available across three continents.
- We organize company events to experience the global spirit of the company and get excited about what's ahead.
- We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
- We have a People Development Program - participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
- Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
- Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
- Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*
- The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
- Subscription to Calm - sleep and meditation app.*
- We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
- We facilitate sports, yoga, and meditation opportunities for each other.
- Extended parental leave up to 26 calendar weeks for Primary Caregivers.*
- Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
- Everyone gets to participate in the company's success through the company performance bonus.*
- We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
- We reward & celebrate work anniversaries -- Bloomversaries!*
Company Overview