Note: The job is a remote job and is open to candidates in USA. Penn Foster Group is transforming online learning to help learners achieve long-term success. They are seeking a Senior Paid Media Specialist to lead and scale digital acquisition strategies across various platforms, focusing on measurable revenue growth and performance optimization.
Responsibilities
- Own end-to-end strategy, execution, and optimization of paid media campaigns across social, programmatic and emerging platforms
- Translate revenue and enrollment goals into scalable acquisition strategies aligned to CPA, ROAS, and CAC targets
- Manage and optimize multi-channel budgets with full accountability for performance outcomes
- Develop and execute structured testing roadmaps across creative, audience targeting, bidding strategies, and landing pages
- Identify scaling opportunities while maintaining efficiency and mitigating channel risk
- Analyze funnel performance and provide actionable insights to improve conversion rates and overall acquisition efficiency
- Build and maintain clear, performance-driven reporting; deliver weekly and monthly insights to the Senior Manager of Growth Marketing
- Partner cross-functionally with Creative, Analytics, and Product teams to align messaging, optimize user journeys, and improve campaign performance
- Leverage platform insights, beta opportunities, and industry trends to drive innovation within the paid channel mix
- Ensure proper tracking, attribution alignment, and campaign measurement integrity
- Continuously evaluate new platforms, audience strategies, and buying methods to diversify and strengthen acquisition efforts
- Operate with a high degree of autonomy in daily bid management, budget allocation, and optimization decisions
- Communicate performance clearly and persuasively, delivering strong presentations, dashboards, and storytelling for stakeholders, translating results into actionable recommendations and next steps
- Demonstrate strong growth instincts and industry awareness, staying current on channel trends, privacy/measurement updates
Skills
- 3+ years of proven experience managing social and programmatic media platforms
- Excellent written and verbal communication skills, with a keen eye for detail
- Proficiency in using social media management tools and analytics platforms
- Ability to work independently and as part of a team
- Strong analytical and problem-solving skills with meticulous attention to detail
- Knowledge of current social media trends and emerging platforms
- Deep understanding of paid media mechanics, including pixel implementation/CAPI integration, KPI optimization, audience targeting, and bid/budget management
- Bachelor's degree in Marketing, Communications, or a related field (preferred)
- U.S. Work Location Requirement: All employees must reside in and perform work within the United States
- Willingness and ability to travel as needed for team meetings, company events, conferences, summits, etc
- Ability to be on camera during meetings unless extenuating circumstances apply
- Employment with Penn Foster Group is contingent upon successfully completing applicable pre-employment screening requirements
- All hires must complete employment eligibility verification in compliance with federal law
- Bachelor's degree in Marketing, Communications, or a related field
Benefits
- Medical
- Dental
- Vision
- Flexible spending
- Generous paid time off
- Sponsored volunteer opportunities
- A 401K with a company match
- Free access to our online programs
Company Overview
At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. It was founded in 1890, and is headquartered in Scranton, Pennsylvania, USA, with a workforce of 501-1000 employees. Its website is https://www.pennfoster.edu.