Note: The job is a remote job and is open to candidates in USA. Nooro is a fast-growing app company operating alongside a highly profitable ecommerce business. They are seeking a Media Buyer to manage day-to-day campaign management across Meta ad accounts, optimize campaigns, and contribute to strategy.
Responsibilities
- Own day-to-day performance across multiple client accounts: pace budgets, scale winners, cut losers, and hit ROAS and CPA targets
- Build and launch new creative tests across accounts: new ad variations, copy iterations, hook tests, format tests (static, video, carousel, UGC), and angle tests
- Structure creative tests properly within campaign architecture (CBO, ABO, ASC, Advantage+ Shopping) and isolate variables cleanly without muddying results
- Make daily optimization decisions: budget adjustments, ad toggling, and bid changes based on performance, not guesswork
- QA every ad before publishing: UTM parameters, creative assets, copy, placements, audience targeting, conversion events, and tracking verification
- Monitor Advantage+ Creative Enhancements and platform-level automation settings, applying the correct protocol per client and creative type
- Pull and organize creative performance data for weekly reporting (ROAS, CPA, CPM, CTR, Thumbstop, Hold Rate) so winning and losing creatives are clearly identified
- Flag anomalies: spend pacing issues, delivery problems, rejected ads, pixel firing errors
- Communicate async via Slack with clear status updates, questions, and blockers
Skills
- 2+ years of hands-on experience inside Meta Ads Manager (not boosted posts, not watching courses, actually building and managing campaigns)
- You've owned account performance before and can run accounts independently
- Understands campaign structures: CBO vs. ABO, broad vs. interest targeting, dynamic creative vs. standard ads
- Experience setting up creative tests and knows how to isolate variables (hook, angle, format, copy) without muddying results
- Familiar with Meta Pixel, CAPI, and event-based conversion tracking
- Can navigate Business Manager: ad accounts, pixels, product catalogs, partner access
- Detail-oriented, the kind of person who double-checks UTMs and preview links before anything goes live
- Reliable async communicator. PST working hours required
- Experience with DTC/ecommerce brands
- Basic understanding of landing page CRO and how it connects to ad performance
- Comfortable with Google Sheets and Power BI for data pulls and reporting
Company Overview