Note: The job is a remote job and is open to candidates in USA. Gilbane Building is a family-owned business and a Top-10 ENR Contractor committed to delivering projects safely and on-time. The Senior Marketing Specialist will lead the AMS&T vertical business, developing sales, marketing, and communications deliverables while managing strategic pursuits and campaigns.
Responsibilities
- Independently lead the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines
- Ability to manage content development and pursuit process directly with business development, operations and AMS&T leadership
- Craft compelling story content about clients, projects, people, and Gilbane and incorporate these differentiators into deliverables that address the unique client needs
- Ensure all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines
- Active participant in presell meetings and strategic brainstorms
- Development of AMS&T marketing, including conferences and tradeshows (in partnership with enterprise marcom team), speaking submissions, marketing collateral and materials, and strategic support for priority projects
- Lead the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
- Oversee the organization and maintenance of digital assets, ensuring efficient categorization and searchability, while providing guidance and support to entry-level team members
- Accountable for data maintenance to ensure data integrity
- Conduct research for the AMS&T vertical to understand our clients – who they are, what’s top of mind and key trends. Analyze, interpret, and communicate research with BD partners and leadership as needed
- Lead close-out process of sales and marketing deliverables
- Develop a strong knowledge of the AEC industry, AMS&T vertical, and Gilbane’s capabilities across each sector, locally and nationally
- Strong leadership in building and maintaining a robust operational network to facilitate storytelling and identify value adds about our projects
- Visit jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities. Ensure content is organized and cataloged for future use
- Collaborate effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving
- Mentor and train junior staff
- Independently lead multiple deliverables concurrently and has a strong ability to multi-task
- Participate in professional or AMS&T organizations and begin to explore opportunities for committee or other leadership opportunities
- Stay abreast of new marcom trends and tools
Skills
- Bachelor's degree in Business, Marketing, or a related field
- 5-7 years relevant experience in the marketing and/or AEC industry
- Or equivalent combination of education and experience
- Advanced skills in Adobe Create Suite, Power Point, Unanet, AI technology tools, and Photography
- Excellent time management, organization, and communication skills
- Excels in working independently and collaboratively in a team
- Advanced writing and critical thinking skills
- Strong at process management
- Mastery of Gilbane services and advanced knowledge of construction management and industry awareness as a whole
Benefits
- Benefits and retirement program
- Competitive health and welfare benefits
- Generous profit-sharing/401k plan
- Invest in our employees’ education
- Gilbane University into a top training organization in the construction industry
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