Note: The job is a remote job and is open to candidates in USA. Resmed is a company focused on enhancing health through innovative solutions, and they are seeking a Senior Marketing Manager to lead partnership-driven marketing initiatives across the Americas. This role involves developing and executing consumer-focused marketing strategies to drive awareness and engagement for Resmed’s core sleep therapy products, while collaborating with various teams and external partners.
Responsibilities
- Lead the development and execution of strategic marketing programs focused primarily on high-impact partnerships (e.g., Oura, sleep-related partners), which make up the majority of the role’s focus
- Define campaign objectives, success metrics, and ROI, ensuring alignment with broader business goals and growth targets
- Design and oversee end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels
- Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, social, and other digital channels
- Partner closely with external organizations and marketing counterparts to co-develop campaigns, align messaging, and ensure seamless execution
- Lead the development of campaign briefs and creative briefs, and manage external agencies to deliver high-quality marketing assets
- Oversee campaign execution end-to-end, including approvals (e.g., regulatory/MLR), timelines, and cross-functional coordination
- Drive performance marketing efforts (including mid- and upper-funnel initiatives) to generate qualified leads and support revenue growth
- Measure and report campaign performance using analytics platforms, partnering with data teams to develop dashboards and insights for leadership reporting (e.g., QBRs)
- Continuously optimize campaigns using data, insights, and testing, and explore innovative tools (including AI) to improve marketing effectiveness
Skills
- Bachelor's degree in marketing, Business, Communications, or a related field required
- 8+ years of marketing experience, with a strong focus on consumer-driven, multi-channel campaign strategy and execution
- Direct-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior
- Proven experience leading end-to-end, integrated marketing campaigns (strategy through execution)
- Experience in partnership or co-marketing initiatives, including working with external partners
- Demonstrated ability to influence cross-functional stakeholders without direct authority
- Strong balance of strategic thinking and hands-on execution
- Analytical mindset with experience measuring campaign performance and driving insights
- Experience managing agencies and developing campaign/creative briefs
- Familiarity with digital and omnichannel marketing (web, social, lead generation)
- Background in consumer brands or agency environments preferred
- Interest in leveraging AI tools to enhance marketing effectiveness
Benefits
- Comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance
- Sleep care management
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Commuter benefits
- 401(k)
- Employee Stock Purchase Plan (ESPP)
- Employee Assistance Program (EAP)
- Tuition assistance
- Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment
- Receive 11 paid holidays plus 3 floating days
- Eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members
- Flexible work arrangements
- Holistic benefits packages
- Cultivate a workforce culture that allows employees to grow personally and professionally
- Competitive salaries
Company Overview