Note: The job is a remote job and is open to candidates in USA. In Tandem is a company focused on building technology that helps families manage everyday routines and navigate life's transitions. They are seeking a Senior Marketing Engineer who will be responsible for owning web analytics and tag management infrastructure, building landing pages, and maintaining the technical health of their web properties.
Responsibilities
- Build and own our web analytics and tag management infrastructure
- Implement Segment events, conversion pixels, and ad partner tags, and maintain the GTM foundation to add tracking and measurement without traditional engineering dependencies
- Build and ship landing pages and campaign assets—develop and deploy pages that support paid and organic campaigns, and build the component systems that make future work faster
- Drive CRO and experimentation—set up and run A/B tests across our properties to improve conversion rates, and partner with Marketing to turn results into better experiences
- Maintain the technical health of our web properties—own technical SEO, site performance, structured data, and Core Web Vitals across all three brands
- Evolve our CMS and publishing infrastructure—own the CMS platforms across our three brands and build the infrastructure that makes Marketing genuinely self-sufficient on the web
- Shape the platform roadmap—bring a technical point of view to how we invest in our web properties over time
- Own ad operations across all properties—serve as the reliable, responsive point of contact for ad partner requests
Skills
- 7+ years building and maintaining marketing websites professionally—WordPress and/or Drupal experience required
- Strong working knowledge of Google Tag Manager and at least one CDP (Segment, mParticle, or similar)
- JavaScript proficiency sufficient to build components, debug integrations, and write custom GTM tags
- Experience with AI-assisted tooling in the marketing context: web development, analytics, and just-in-time problem solving to address challenges across a diverse landscape of tools, data, and tech
- Hands-on A/B testing experience with Optimizely, VWO, LaunchDarkly, or equivalent
- Technical SEO fundamentals—you know what a sitemap is, why schema markup matters, and how to read a crawl report
- Clear, confident communication with non-technical stakeholders; you translate between Marketing's goals and technical execution without being asked
- Multi-brand or multi-property experience strongly preferred
- Bonus: PHP familiarity, hands-on experience with a headless or composable CMS (Contentful, Sanity, Storyblok)
Benefits
- Medical: In Tandem pays 100% of the premium for employees AND 99% for all additional family members
- 401k: Up to a 4% match with immediate vesting
- Paid leave for all new parents
- Learning & Development stipend for employees
- Paid Time Off: 11 Holidays + Winter Break (3 Days) + Volunteer Time Off (1 Day) + Floating Holiday (1 Day)
- Personal Time Off: 15 days for 0--1 years of employment, 20 days for 1--3 years of employment
- Supportive and flexible working environment -- work from anywhere!
Company Overview
In Tandem provides software tools for family organization, communication, and custody management through a technology platform. It was founded in undefined, and is headquartered in Minneapolis, Minnesota, USA, with a workforce of 51-200 employees. Its website is https://www.intandemfamilies.com.