Note: The job is a remote job and is open to candidates in USA. AfterShip is a post-purchase SaaS company transforming the global eCommerce landscape. They are seeking a Senior Marketing Data Analyst to turn complex data into actionable growth strategies, optimize marketing spend, and improve performance across channels.
Responsibilities
- Work with the Marketing Team to build frameworks that measure the halo effect of brand campaigns and content marketing on organic growth and direct traffic
- Analyze the end-to-end customer journey—from the first touchpoint seen by the Marketing team to the final conversion event tracked by Product—to identify and fix leakage points
- Develop sophisticated customer segments based on behavioral data to help PMMs and Creative teams tailor their messaging for higher resonance
- Partner with Product Marketing to define KPIs for new feature launches and track post-launch adoption rates to refine target personas
- Lead the initial setup and optimization of our marketing data warehouse. You will partner with engineering to ensure data from various sources (Ads, CRM, Product) is flowing, transformed, and ready for analysis
- Maintain a centralized "Marketing Source of Truth" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics
Skills
- 7+ years in marketing analytics, growth analytics, or data science (preferably in a B2B SaaS or high-growth B2C environment)
- Proficiency in visualization tools (Tableau)
- Proficiency in web analytics platforms (GA4, Heap, or Amplitude)
- Proficiency in CRM system (HubSpot)
- Proficiency in SQL
- A solid grasp of statistical concepts (regression, $p$-values, confidence intervals) and how they apply to marketing spend
- Fluency in English (required)
- Experience in 'zero-to-one' environments
- Ability to navigate ambiguity and pivot quickly as the business scales
- Ability to switch between 'Builder Mode' (setting up pipelines, ETLs, and data schemas) and 'Insight Mode' (advising PMMs on GTM strategy)
- Fluency in Mandarin a plus
Benefits
- Competitive compensation
- Remote-first work setups
- Healthcare coverage offered from day 1
- Retirement plans including company match
- Unlimited PTO
- Annual learning & wellness benefit
- Monthly book perk
- Career progression & professional development
- In-office lunch and commuter benefits for those located in our hub locations
Company Overview
Company H1B Sponsorship