Note: The job is a remote job and is open to candidates in USA. Begin is a market-leading early childhood platform delivering personalized learning to children ages 2–10. As a Senior Manager of Growth Marketing, you will own the growth strategy for Begin's digital app products, driving sustainable subscriber growth and optimizing performance across various channels.
Responsibilities
- Develop and execute the overall growth strategy across the mobile customer lifecycle—from acquisition through retention and expansion
- Identify and prioritize the highest-impact growth opportunities across marketing, product, and customer experience
- Build scalable growth systems that improve efficiency while accelerating sustainable subscriber growth
- Partner with Product to drive product-led growth initiatives and improve activation and engagement
- Continuously identify new channels, partnerships, and growth levers to expand reach and diversify acquisition
- Own performance marketing across key acquisition channels, including:
- Meta
- Google App Campaigns
- Apple Search Ads
- App Store Optimization
- TikTok
- DSPs and Programmatic partners
- Affiliate and influencer partnerships
- Emerging paid and organic growth channels
- Optimize campaigns for quality subscribers, lifetime value, and efficient growth—not simply installs
- Drive creative strategy for user acquisition
- Drive CRM strategy and influence product engagement and retention by partnering closely with CRM Operations, Product, and Engineering teams:
- Optimizing onboarding and first-time user experiences
- Increasing activation and habit formation
- Improving subscription conversion and renewal
- Driving re-engagement initiatives
- Supporting referral and advocacy programs
- Identifying opportunities to increase customer lifetime value
- Build a culture of rapid experimentation by leading structured testing across:
- Creative concepts
- Messaging
- Audience targeting
- Bidding strategies
- App Store Optimization (ASO)
- Onboarding flows
- Pricing and trial experiences
- Lifecycle messaging
- Product growth initiatives
- Develop clear testing roadmaps, measure impact, and scale successful learnings across the business
- Obsess over the end-to-end journey — from impression to trial to subscription to retention
- Partner with Product and Engineering to:
- Improve landing page conversion (web)
- Optimize trial-to-subscription flows (mobile)
- Design and execute A/B tests
- Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals
- Collaborate with Data teams to:
- Refine attribution models (web + mobile)
- Ensure accurate event tracking
- Improve measurement frameworks
- Maintain fluency in:
- Google Analytics, Looker (or similar BI tools)
- Mobile attribution platforms (e.g., AppsFlyer)
- SKAdNetwork and iOS privacy changes (ATT)
- Translate performance data into actionable insights and clear executive-level communication
- Drive Creative strategy and develop high-performing assets:
- Video
- Static
- UGC-style content
- Story-driven concepts tailored to families and parents
- Use performance data to guide creative briefs and iteration roadmaps, leveraging lean resources and AI
- Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and lifetime value
- Build strong relationships with platform partners and manage agency/vendor relationships
- Communicate results, learnings, and recommendations clearly across teams and leadership
Skills
- 8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps
- Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels
- Experience with subscription-based consumer businesses
- Strong understanding of mobile growth, retention, engagement, and monetization strategies
- Experience developing experimentation frameworks and A/B testing programs
- Strong analytical skills with experience using analytics and BI tools such as GA4, Looker, Amplitude, Mixpanel, or similar
- Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement
- Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI
Benefits
- Remote-first culture designed to support flexibility and focus.
- Comprehensive health coverage including medical, dental, and vision.
- 401(k) to support your long-term financial goals.
- Company-paid life insurance and disability coverage.
- Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
- Flexible PTO and sick time that we actually encourage you to use.
- Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
- A supportive, collaborative team working on products that make a meaningful impact for families.
Company Overview