Note: The job is a remote job and is open to candidates in USA. Fanatics is building a leading global digital sports platform. They are seeking a Senior Manager, Growth to execute strategies for maximizing player volume and value across the customer lifecycle, collaborating closely with Marketing, Product, and Analytics teams.
Responsibilities
- Own the day-to-day management of new player cohorts, implementing aggressive strategies to maximize Initial NGR and Day-1 to Day-30 LTV
- Map and refine the journey from registration to first deposit; collaborate with CRM and Product to remove friction and ensure a seamless "first-bet" experience
- Partner with the Promotions team to design new user incentives that balance high-volume acquisition with long-term value. Build a robust "test-and-learn" pipeline for acquisition offers, constantly refining bonus structures, wagering requirements, and "hook" messaging to outperform competitors
- Analyze the performance of new cohorts by acquisition source to identify high-value trends, reporting insights on CAC and early-life ROI to Casino leadership
- Serve as the primary bridge between the Acquisition Marketing, Brand, and Analytics teams to ensure promo spend aligns with volume targets and commercial budgets
- Track and forecast the growth of new player bases, maintaining real-time dashboards that communicate the health and scale of the acquisition pipe
Skills
- 7 plus years of experience in growth marketing, CRM, or lifecycle strategy—ideally within Casino, iGaming, or a high-frequency subscription/digital environment
- Proven Track Record: Experience driving measurable improvements in customer retention and LTV through segmented, data-informed campaigns
- Analytical Mindset: Strong proficiency in cohort analysis and data interpretation; you are comfortable using data to build business cases for new initiatives
- Communication Skills: Ability to translate complex data into clear, actionable narratives for cross-functional partners and leadership
- Operational Agility: Comfortable moving between high-level lifecycle planning and the tactical details of campaign execution
- A solid understanding of the regulated gaming landscape and player psychology is a significant plus
Benefits
- In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Company Overview