Note: The job is a remote job and is open to candidates in USA. Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. The Senior Marketing Manager will build, evangelize, and deliver world-class Field and Account Based Marketing campaigns to drive business growth from strategic accounts, working closely with sales and other marketing functions.
Responsibilities
- Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting
- Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
- Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross-functional alignment
- Partner with content, field and digital marketers to build, execute and track integrated campaigns
- Understand complex buying/selling processes involving multiple decision-makers
- Oversee the timely execution of ABM plans
- Measure campaign effectiveness based on appropriate KPIs
- Execute high-impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline
- Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions
Skills
- 6+ years experience in marketing or customer facing roles (Sales, CSM) for an enterprise software or cloud-based solution provider
- Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting
- Proven ability to build relationships and collaborate across stakeholders
- Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
- Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
- Excellent oral and written communication skills
- Excellent team player with a positive attitude and a strong sense of ownership
- Experience with sales, CRM and marketing automation systems
- Bachelor's degree required
- Industry experience in the consumer product industries and their value chain is a plus
- Any second language is a plus
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Company Overview
Company H1B Sponsorship