Note: The job is a remote job and is open to candidates in USA. Oleria provides adaptive and autonomous identity security solutions, and they are seeking a Senior Growth Marketing Lead to drive their marketing efforts. The role involves owning growth metrics, managing campaign strategies, and ensuring effective communication across teams to reinforce Oleria's market position.
Responsibilities
- AI-powered campaign workflows: automated lead nurturing, signal-based outbound triggers, and personalized ABM sequences built with AI — not manually assembled in spreadsheets
- Content velocity: 3-5 campaign assets per week (landing pages, email sequences, social, ads) using AI drafting and the Bangalore web/design engineer for production
- Pipeline model management: own the marketing-sourced path of Oleria's two-path pipeline model, tracking from lead to closed-won with full attribution
- Campaign strategy and execution across paid, organic, and event channels
- Marketing budget allocation and pipeline contribution reporting
- Founder prep and messaging frameworks for conferences, analyst briefings, and media
- Partnership activation from the marketing side (AWS Marketplace, channel partners)
- Cross-functional operating rhythm: continuous pipeline reviews with sales, campaign retrospectives, planning aligned to the business target
- Marketing attribution and full-funnel transparency
Skills
- 5–8 years in B2B SaaS growth marketing, demand generation, or marketing operations — ideally at a Series A–C cybersecurity or enterprise software company where you were the first or second marketing hire, not inheriting an existing machine
- You've personally built and run campaigns, not just managed vendors who did. You know Pardot (or HubSpot/Marketo), Google Ads, LinkedIn Ads, and SEMrush at an operator level
- Experience preparing executives or founders for high-stakes moments: keynotes, analyst briefings, board presentations, media interviews
- Comfort with data: you pull your own pipeline reports, build your own dashboards, and make budget decisions based on what the numbers say
- You are AI-native. Claude, GPT, and AI research tools are your daily multipliers — not experiments. You draft campaigns in hours, pull competitive intel in minutes, and generate 10 messaging variants before most marketers finish one. Show us your AI workflow in the interview
- You've rebuilt or stood up a marketing function from scratch. You know what it means to have no playbook, no existing campaigns, and no team to inherit — and that energizes you
- You've worked across time zones and can set clear weekly objectives for a remote team while giving them autonomy to deliver
- Strong opinions on what works in enterprise security marketing, loosely held when the data says otherwise
- Experience working directly with product/engineering teams on PLG or product-led sales motions
- Familiarity with the Rule of 60 or similar GTM efficiency frameworks for capital-efficient growth
- Experience in identity security, IAM, IGA, or adjacent cybersecurity markets
- Familiarity with Clay, Dreamdata, or similar modern GTM tooling
- Experience with product-led growth motions alongside enterprise sales
- Background at an AI-first or AI-native company
Benefits
- We cover 100% of medical, dental, and vision premiums for you, and contribute generously toward coverage for your family.
- Life, short-term disability, and long-term disability insurance are on us, so you can focus on what matters most.
- 12 weeks fully-paid parental leave
- Flexible PTO
- 13 paid holidays
Company Overview
Oleria is an identity security company that offers proactive tools for identifying and mitigating risks to organizations. It was founded in 2022, and is headquartered in Bellevue, Washington, USA, with a workforce of 51-200 employees. Its website is https://www.oleria.com.