Note: The job is a remote job and is open to candidates in USA. Binance.US is a licensed and regulated U.S. cryptocurrency exchange where users can buy, trade, hold, and earn digital assets. They are seeking a Senior Growth Data Scientist to serve as a data science partner to the Marketing team, focusing on building analytical foundations and influencing marketing strategies.
Responsibilities
- Serve as the embedded data science partner to Marketing, bringing rigorous, data-driven decision-making to a team that today lacks dedicated analytical support
- Stand up and own the marketing measurement foundation - event tracking architecture, unified attribution windows, and KPI frameworks across mobile (MMP) and web (GA) - so channels can be compared apples-to-apples
- Build and maintain the core models that drive spend decisions: LTV, ROAS, CAC/payback, and retention; translate them into channel strategy and budget allocation recommendations
- Design, run, and read out experiments and A/B tests across acquisition and the customer lifecycle, and set the experimentation standard for the marketing org
- Analyze the full funnel (acquisition activation engagement retention monetization), surface the highest-impact growth opportunities, and size them
- Build forecasting and opportunity-sizing models to inform planning and resource allocation
- Develop self-serve dashboards and recurring reporting that give Marketing and leadership clear visibility into performance
- Partner with Data Engineering and MMP/ad-platform teams to ensure data quality and measurement accuracy, and prioritize fixes
- Translate analysis into clear, persuasive recommendations, and influence marketing investment decisions with stakeholders up to leadership
Skills
- Serve as the embedded data science partner to Marketing, bringing rigorous, data-driven decision-making to a team that today lacks dedicated analytical support
- Stand up and own the marketing measurement foundation - event tracking architecture, unified attribution windows, and KPI frameworks across mobile (MMP) and web (GA) - so channels can be compared apples-to-apples
- Build and maintain the core models that drive spend decisions: LTV, ROAS, CAC/payback, and retention; translate them into channel strategy and budget allocation recommendations
- Design, run, and read out experiments and A/B tests across acquisition and the customer lifecycle, and set the experimentation standard for the marketing org
- Analyze the full funnel (acquisition activation engagement retention monetization), surface the highest-impact growth opportunities, and size them
- Build forecasting and opportunity-sizing models to inform planning and resource allocation
- Develop self-serve dashboards and recurring reporting that give Marketing and leadership clear visibility into performance
- Partner with Data Engineering and MMP/ad-platform teams to ensure data quality and measurement accuracy, and prioritize fixes
- Translate analysis into clear, persuasive recommendations, and influence marketing investment decisions with stakeholders up to leadership
- 5 years in marketing/growth analytics or data science, ideally at a consumer-facing tech, fintech, or startup, with a track record of driving measurable growth
- Advanced SQL and comfort working with large-scale data in modern warehouse environments
- Proficiency in Python or R for analysis and modeling
- Strong grounding in marketing attribution, experimentation and statistics, funnel analysis, retention, ARPU, and LTV
- Hands-on experience with mobile measurement platforms (AppsFlyer preferred): SDK/event setup and attribution modeling
- Proficiency with BI/visualization tools (Tableau, Looker, or similar)
- Excellent communication and the ability to influence non-technical stakeholders - especially important since Marketing will look to this person for direction
- A self-starter comfortable building from scratch in an ambiguous, fast-moving environment
Benefits
- Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave.
- Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits.
- Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires.
- Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match.
Company Overview
Company H1B Sponsorship