Note: The job is a remote job and is open to candidates in USA. Choice Hotels International is one of the largest lodging franchisors in the world, and they are seeking a Senior Director of Field Sales. This role is responsible for building and leading a market-based sales organization, developing strategies to drive revenue growth, and fostering relationships with hotel operators to enhance business performance.
Responsibilities
- Develop and execute a comprehensive market sales strategy aligned with brand and company objectives
- Identify, prioritize, and penetrate key mid-market segments and accounts to drive revenue growth
- Build and lead a high-performing, field-based sales organization, including hiring, onboarding, and talent development
- Establish clear performance expectations, accountability standards, and workforce plans to achieve sales targets
- Lead account planning and ensure disciplined use of CRM tools to drive pipeline development and conversion
- Build and maintain strategic relationships with corporate, regional, and local decision-makers
- Partner closely with hotel General Managers and property teams to align sales priorities and maximize market performance
- Monitor industry trends, customer needs, and competitor activity to refine strategies and optimize outcomes
- Manage and report on key performance metrics, including revenue growth, market share, and account development
- Collaborate cross-functionally and contribute to broader organizational sales initiatives and strategy
Skills
- 7–10+ years of progressive sales experience, preferably within hospitality or a related industry
- 3–5+ years of leadership experience managing field-based or distributed sales teams
- Demonstrated success driving revenue growth and executing complex sales strategies
- Proficiency with CRM tools (e.g., Salesforce) and sales analytics platforms
- Strong understanding of hotel sales, distribution channels, and market dynamics
- Experience with pipeline management, forecasting, and data-driven decision making
- Strategic thinking with strong market insight
- Proven ability to build, lead, and develop high-performing teams
- Relationship-driven sales leadership and stakeholder management
- Results-oriented with strong execution discipline
- Cross-functional collaboration and influence
- Bachelor's degree in Business, Hospitality, or related field or equivalent combination of education and work experience
- Advanced degree preferred
Benefits
- Annual bonus based on the terms of Choice's Management Incentive Plan (MIP)
- Annual awards of Choice Hotels International common stock through Choice’s Long-Term Incentive Plan (LTI Plan)
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
Company Overview
Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options. It was founded in 1941, and is headquartered in Rockville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is http://www.choicehotels.com.