[Remote] Senior Director, Demand Generation and Marketing Operations

Note: The job is a remote job and is open to candidates in USA. Intertek, a leading provider of quality and safety solutions, is seeking a Senior Director of Demand Generation and Marketing Operations to enhance their People Assurance team in a remote capacity. This role involves architecting and optimizing a scalable demand engine to drive measurable pipeline impact and elevate marketing operations. Responsibilities • Lead the design and execution of the demand generation strategy across People Assurance brands, aligned to net-new, retention, and upsell revenue goals. • Shift the organization from activity-based marketing to a pipeline-first mindset, emphasizing sourced and influenced revenue. • Oversee multi-channel program development—including paid media, email, webinars, ABM, content syndication, and intent-based programs—through internal teams and agency partners. • Use AI-driven and automated tools to improve targeting, segmentation, and orchestration. • Build and launch ABM programs leveraging platforms such as 6sense to prioritize high-potential accounts, tailor plays, and support sales follow-up. • Modernize the buyer journey with programs that drive awareness, consideration, deal acceleration, and retention. • Lead marketing operations governance across Pardot, HubSpot, Salesforce, and NetSuite while ensuring clean data, accurate attribution, and consistent reporting. • Partner closely with RevOps on lifecycle definitions, lead scoring, funnel integrity, and cross-functional alignment. • Oversee virtual and in-person events, ensuring all programs integrate directly into the demand strategy and are measured against pipeline generation. • Manage, coach, and develop a small team of demand generation and marketing operations specialists, while identifying skill gaps and scaling capability. • Define strategy and expectations for external agency partners, holding them accountable to performance and pipeline outcomes. Skills • Bachelor’s degree in Marketing, Business, Communications, or related field. • 10+ years of B2B SaaS marketing experience supporting enterprise or multi-brand businesses ($100M+), with demonstrated success leading demand generation and marketing operations. • Proven expertise with automation-driven demand strategies, ABM programs, digital channels, CRM integration, and revenue attribution. • Strong knowledge of marketing tech stacks and platforms including 6sense (or equivalent intent platforms), HubSpot, Pardot, Salesforce, and NetSuite. • Experience managing internal teams and external agencies to deliver measurable pipeline results. • Ability to translate complex data into actionable insights and process improvements. • Exceptional cross-functional communication and alignment skills across Sales, Product, and Finance. • This is a remote position; however, applicants must reside in and be legally authorized to work in the United States. • Master’s degree in Marketing, Business, Analytics, or similar field. • Experience supporting multiple brands or business units within a shared-services marketing structure. • Prior leadership experience transforming traditional or siloed marketing motions into integrated, revenue-connected engines. • Familiarity with modern attribution models, RevOps methodologies, and advanced data governance frameworks. Benefits • Medical • Dental • Vision • Life • Disability • 401(k) with company match • Generous vacation / sick time (PTO) • Tuition reimbursement • More Company Overview • Provider of Quality and Safety Solutions It was founded in 1996, and is headquartered in London, England, GBR, with a workforce of 10001+ employees. Its website is http://www.intertek.com. Apply Now Apply Now