Note: The job is a remote job and is open to candidates in USA. GitHub is the world’s leading platform for agentic software development, and they are seeking a Senior Developer Lifecycle Marketing Manager to expand their Lifecycle Marketing team. This role focuses on engineering developer-first experiences that connect lifecycle marketing strategies with in-product messaging, engaging developers across GitHub's platform and AI products.
Responsibilities
- Write, implement, and launch in-product messages directly within GitHub’s platform and AI products alongside our in-product messaging team, contributing code to ship incremental messaging at scale
- Translate campaign goals and marketing objectives into strategic, executable in-product and email campaign concepts grounded in developer behavior and lifecycle signals
- Author detailed engineering requirements for in-product message functionality, ensuring specs are actionable and implementation-ready for engineering partners
- Partner with Lifecycle Marketing, Marketing Operations, and Data Engineering to design and refine data-driven audience segmentation for targeted in-product and email experiences
- Analyze campaign performance (open rate, CTOR, feature activation, unsub rate) and bring forward data-informed recommendations to optimize messaging and targeting
- Influence messaging strategy for campaigns and in-product messages that authentically speak to the developer persona — resonating with their values, workflows, and challenges
- Strong command of developer persona: mindset, values, tooling preferences, and what makes developer-targeted messaging land vs. fall flat
Skills
- 7+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
- OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
- OR equivalent experience
- 4+ years' experience building full-stack with a focused on backend web applications with Ruby on Rails or Node.js using various agentic AI tools
- Proven track record of shipping code in a product environment — candidates must have shipped product features or in-product experiences, not just managed technical teams
- Experience writing engineering requirements or technical specs that cross-functional engineering partners can act on
- Experience working within GitHub's platform or ecosystem as a developer, contributor, or product builder
- Experience in B2B lifecycle, product, or developer marketing, with demonstrated ownership/impact of end-to-end campaign execution
- Experience with A/B testing and conversion rate optimization in both email and in-product surfaces
Benefits
- Annual bonus
- Stock
- Opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role
- Competitive pay
- Generous learning and growth opportunities
- Excellent benefits to support you, wherever you are
Company Overview
GitHub is a software company that offers code hosting services that allow developers to build software for open-source and private projects. It is a sub-organization of Microsoft. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://github.com.Company H1B Sponsorship
GitHub has a track record of offering H1B sponsorships, with 3 in 2026, 26 in 2025, 17 in 2024, 14 in 2023, 20 in 2022, 20 in 2021, 10 in 2020. Please note that this does not guarantee sponsorship for this specific role.