Note: The job is a remote job and is open to candidates in USA. Indeed is the world's number 1 job site, dedicated to helping people get jobs. The Senior B2B SEO Manager will drive organic growth for Indeed's employer acquisition efforts by improving the organic visibility of transactional pages and employer-related content. This role involves managing B2B SEO strategies, analyzing performance data, diagnosing technical SEO issues, and collaborating cross-functionally to enhance employer hiring solutions.
Responsibilities
- Own and report on B2B SEO acquisition actuals vs. goals
- Own and maintain Indeed’s Employer SEO strategic roadmap
- Conduct planning sessions with business partners to align on priorities and resource allocation
- Drive sprints to coordinate employer initiatives
- Track organic search performance for B2B-related queries worldwide
- Investigate ranking changes, traffic shifts, and conversion patterns
- Diagnose technical issues affecting crawlability, indexation, and visibility across employer surfaces
- Analyze B2B performance across markets, devices, and user segments
- Identify high-converting pages to prioritize for optimizations
- Size opportunities for new initiatives, content enhancements, and technical improvements
- Establish tracking frameworks for launched optimizations
- Conduct pre/post analyses of features, content enhancements, and technical implementations
- Report on organic contribution to B2B acquisition and product adoption
- Write and deliver weekly executive-ready updates
- Create comprehensive documentation for features and initiatives
- Peer review employer-related deliverables and provide strategic guidance to content teams
Skills
- Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years experience
- Large-scale, multinational B2B SEO expertise: Proven track record growing multimillion-dollar revenue and multinational B2B SEO acquisition channels
- Executive communication & cross-functional collaboration: Exceptional written and verbal communication skills, with experience delivering executive-level reporting, translating complex technical SEO concepts for non-SEO audiences, and partnering with content teams, engineers, product managers, and UX designers to implement SEO improvements
- Data analysis & performance measurement: Proficiency in analyzing large datasets to identify opportunities, track conversion metrics, and measure the impact of B2B-focused SEO initiatives
- Technical SEO proficiency: Deep understanding of canonicalization, hreflang implementation, JavaScript rendering dependencies, crawl optimization, structured data, and enterprise-scale SEO best practices
- Tools, platforms & project management: Experience with Google Search Console, rank tracking and crawl analysis tools, JIRA, Confluence, Looker, Tableau, and similar analytics and business intelligence platforms
- Localization & AI innovation: Experience with multi-language SEO, translation workflows, and leveraging AI tools and APIs (e.g., ChatGPT, OpenAI API) to automate analysis and workflow execution
Benefits
- Quarterly bonuses
- Restricted Stock Units (RSUs)
- Paid Time Off policy
- Many region-specific benefits
- Reasonable accommodations to qualified individuals with disabilities in the employment application process
Company Overview
Company H1B Sponsorship