Note: The job is a remote job and is open to candidates in USA. Double Forte is a fiercely independent Public Relations and Communications agency serving Consumer Lifestyle, Digital Life, and Professional Services companies across the country. The Senior Account Executive supports the Account Manager with day-to-day client communications and manages various PR initiatives and programs, overseeing junior staff and ensuring effective client relations.
Responsibilities
- Supports the Account Manager with day-to-day client communications
- Manage and oversee the AE, AAE & AC on written materials such as status reports, conference reports, and Monthly Status Reports (MSRs)
- Help with researching and following up on editorial opportunities the AE, AAE/AC secures
- Manages event and tour logistics and production of any digital and collateral materials
- Maintains personal billable hours
- Act as primary client contact on various PR initiatives and programs
- Reports directly to the Account Manager, Account Director or Vice President
- Actively participates in weekly team meetings and client conference calls
- Contributes to ideation and development of communication plans and executive summaries
- Execute PR & media relations programs and strategies while facilitating teamwork and involving junior staff whenever possible
- Develop full range of well-thought, well-constructed, typo-free written materials including value-add press releases, media alerts, client memos, client reports and pitches with minimal input from supervisors
- Master of logistics in booking media tours including coordinating product and press kit mailings and development of flawless briefing books
- Demonstrates excellent awareness of all media (traditional and digital) relevant to client business, especially the trades
- Positions strategic thinking capabilities to maximize PR opportunities for clients
- Be an ongoing contact on client’s behalf to all media and develop strong, trusted relationships, consistently generating media placements and quality results
- Successfully manages paid influencer program and has demonstrated proficiency in at least one popular social media channel
- Consistently coordinates logistics for special events, product launches and trade shows
- Detail oriented, but able to grasp broad concepts
- Good organizational and time management skills with ability to prioritize workload to complete assignments on time
- Team player
- Good people and phone skills
- Ability to listen and follow direction
- Required to participate in at least one professional association that will benefit the employee’s development and the company
- Required to travel with or on behalf of the agency and its clients as needed
- Maintains a respectful and professional attitude towards all coworkers and presents a consistent high level of enthusiasm for Double Forte and its clients
- Manages and mentors AE, AAE and ACs on projects such as editorial calendars, press kit production, MSRs, and other areas AE/AAE/AC is focused on where appropriate
- Demonstrates eloquence, persuasiveness, timeliness and thoroughness in client and agency reporting, including status reports, conference reports and MSRs
- Communicates regularly with manager, both in terms of status and in terms of 'managing up,' e.g. articulating to supervisor what one needs to do the job most effectively
- Ability to effectively juggle at least two, and sometimes up to four accounts and/or projects at a time, making sure that all get the proper amount of attention and results
- Performs agency administrative functions in a timely and responsible manner (timesheets, expense reports, vendor invoices, etc.)
Skills
- B.A. or B.S. Degree
- Minimum 4 years post bachelor's degree business experience
- Excellent oral and written communication skills
- Actively participates in weekly team meetings and client conference calls
- Contributes to ideation and development of communication plans and executive summaries
- Under the direction of the account lead, execute PR & media relations programs and strategies while facilitating teamwork and involving junior staff whenever possible
- Demonstrates ability to effectively develop full range of well-thought, well-constructed, typo-free written materials including value-add press releases, media alerts, client memos, client reports and pitches with minimal input from supervisors
- Master of logistics in booking media tours including coordinating product and press kit mailings and development of flawless briefing books
- Demonstrates excellent awareness of all media (traditional and digital) relevant to client business, especially the trades, and positions strategic thinking capabilities to maximize PR opportunities for clients
- Be an ongoing contact on client's behalf to all media and develop strong, trusted relationships, consistently generating media placements and quality results
- Successfully manages paid influencer program and has demonstrated proficiency in at least one popular social media channel
- Consistently coordinates logistics for special events, product launches and trade shows
- Detail oriented, but able to grasp broad concepts
- Good organizational and time management skills with ability to prioritize workload to complete assignments on time
- Team player
- Good people and phone skills
- Ability to listen and follow direction
- Required to participate in at least one professional association that will benefit the employee's development and the company
- Required to travel with or on behalf of the agency and its clients as needed
- Good computer and data entry skills – proficiency with the entire Microsoft suite including Teams, Word, Excel and PowerPoint. Additional tech stack includes Adobe Reader, Zoom, Monday and other technologies required by the firm and its clients
- Working knowledge of wire services including PR Newswire and Business Wire
- Working knowledge of platform programs such as Wix, Wordpress and a wide range of publishing tools, including those found on Instagram, TikTok, Facebook and YouTube
- Willing and able to learn how use new software programs and digital services
- Web navigation and research skills
- Maintains a respectful and professional attitude towards all coworkers and presents a consistent high level of enthusiasm for Double Forte and its clients
- Manages and mentors AE, AAE and ACs on projects such as editorial calendars, press kit production, MSRs, and other areas AE/AAE/AC is focused on where appropriate
- Demonstrates eloquence, persuasiveness, timeliness and thoroughness in client and agency reporting, including status reports, conference reports and MSRs
- Communicates regularly with manager, both in terms of status and in terms of 'managing up,' e.g. articulating to supervisor what one needs to do the job most effectively
- Ability to effectively juggle at least two, and sometimes up to four accounts and/or projects at a time, making sure that all get the proper amount of attention and results
- Performs agency administrative functions in a timely and responsible manner (timesheets, expense reports, vendor invoices, etc.)
- Public relations agency, marketing or journalism experience a plus
- Experience in wine & spirits along with food and hospitality is preferred
Company Overview