Note: The job is a remote job and is open to candidates in USA. Population Services International (PSI) is a leading global health nonprofit focused on improving health systems and access to essential services. They are seeking a consulting firm to execute a marketing campaign aimed at growing individual donor contributions and unrestricted revenue, starting by July 2026.
Responsibilities
- Refinement of marketing plan for 2026, including:
- Key messaging, target audiences, collateral to be developed, marketing channels, and advertising budget breakdown
- KPIs to track progress and ROI
- Execution of marketing plan, including:
- Collateral development
- Execution of all marketing/advertising activities
- Guidance for PSI’s end-of-year email campaign messaging and design. (EOY campaign to be executed in-house at PSI)
- Measurement of success in 2026 and preliminary recommendations for 2027
- Measurement of progress against KPIs
- Analysis and recommendations for adjustment and improvement in 2027
Skills
- Demonstrated experience in development and execution of successful digital acquisition campaigns, ideally for a range of nonprofit clients with proven success increasing individual donor revenue
- Demonstrated experience in graphic design, video creation, collateral development, digital advertising strategies, PR/media placements, and other marketing strategies
- Ability to analyze data, make data-driven decisions, and deliver results on time and within scope
- Track record of delivering measurable value to nonprofit clients' fundraising strategies
- Creative and people-oriented with the ability to brainstorm and generate new and unique ideas as solutions to issues
- Strong grasp of current trends in individual giving to U.S. nonprofits
Company Overview
Population Services International is a nonprofit global health organization. It was founded in 1970, and is headquartered in Washington, District of Columbia, USA, with a workforce of 1001-5000 employees. Its website is https://www.psi.org/.