Note: The job is a remote job and is open to candidates in USA. Two Six Technologies is a company that builds and implements innovative products to solve complex challenges. They are seeking a Programmatic Ad Operations Specialist to serve as a technical authority on their software suite, enabling the delivery of targeted messaging campaigns for clients and internal teams.
Responsibilities
- Deliver Customer Solutions: Provide real time support for customers conducting advertising and messaging campaigns, including with domain service providers (DSPs), ad creatives, sizing, and metrics tracking. You will:
- Work directly with customers to understand their strategic objectives and mapping them to our software's capabilities, demonstrating how our tools can be used for targeted information campaign
- Setup programmatic display campaigns across various channels, troubleshoot technical issues related to ad delivery and tracking
- Collaborate with a variety of stakeholders to recommend strategies and optimizations for campaigns
- Serve as a Subject Matter Expert (SME): Bring a strong foundational knowledge of advertising technology and stay up-to-date on changes in this fast moving industry so that you can act as a SME for our customers and internal users
- Stay updated on emerging programmatic technologies and platforms, understand the competitive landscape, and maintain a deep, practical knowledge of features, capabilities, and technical specifications of our software
- Draft analytical reports and brief stakeholders
- Investigate and onboard new ad tech partners and execute regular testing to best understand how to maximize ad campaign performance
- Operational Knowledge Management: Proactively create and maintain a comprehensive knowledge base for our internal teams, including sales, customer success, and product. You will conduct training for employees and customers on best practices and new ad tech offerings, maintain training materials and reference documents, and manage AdTech ticketing systems
Skills
- AdTech SME experience, including launching advertising campaigns, managing performance and making real-time adjustments, and tracking and reporting campaign metrics internally and to customers
- At least 2 years of relevant experience, with an emphasis on programmatic advertising operations
- Strong understanding of programmatic advertising principles, including real-time bidding (RTB), ad exchanges, and DSPs
- Experience with programmatic ad platforms like Beeswax, Google DV360, The Trade Desk, or Xandr
- Understanding of digital advertising standards and Interactive Advertising Bureau (IAB) specs
- Strong communication skills, planning, and attention to detail to ensure we understand customer needs, launch precise, effective campaigns, track and meet multiple deadlines, and impress with best-in-industry performance
- Solid project management skills, with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment
- Experience in conducting training in person and virtually to a diverse audience
- Creating and updating training materials in various tools and formats (video, Google docs) including confluence
- Rigorous analytic skills, including reporting metrics to internal stakeholders and customers, thinking of new ways to boost metrics and report campaign results to highlight impact
- Familiarity with spreadsheets, JIRA, and AI tools
- Expertise in data analysis and reporting using tools like Google Analytics, Adobe Analytics, and Excel
- Collaboration and communication, as the position will need to work with our advertising lead and all other members of the Deliver team
- Expertise in office automation and communication tools Google Workspace, Microsoft Office, Slack, Zoom
- Experience with managing and navigating ticketing systems such as JIRA, Bugzilla
- Eligibility to obtain and maintain a government clearance up to TS/SCI level
- Active TS/SCI security clearance is highly preferred
- Knowledge of mobile telecommunications as it relates to advertising technology (adtech)
- Knowledge of Data Management Platform systems
- Experience with data visualization and analytics tools
- Bachelors or advanced degree in marketing, advertising, or related field
Benefits
- Medical, dental, and vision insurance
- Life and disability insurance
- Retirement benefits
- Paid leave
- Tuition assistance and professional development
Company Overview
Two Six Technologies provides cybersecurity and technology solutions for national security customers. It was founded in 2017, and is headquartered in Arlington, Virginia, USA, with a workforce of 501-1000 employees. Its website is https://twosixtech.com/.