Note: The job is a remote job and is open to candidates in USA. TrendAI™ is the global AI security leader and enterprise business unit of Trend Micro, empowering organizations with full AI visibility and consolidated security. The Product Marketing Senior Manager will own the marketing strategy and programs for the global channel partner community, translating the value of the AI security platform into compelling narratives and enablement that drive partner success.
Responsibilities
- Develop compelling, partner-centric value propositions that map TrendAI™ Vision One platform capabilities to partner business models, profitability levers, and growth opportunities
- Tailor messaging by partner type — service providers, distribution and reseller/VAR — to strengthen differentiation and relevance
- Ensure partner messaging is consistent globally while adaptable to regional channel structures and program nuances
- Build and develop compelling messaging and content (alongside regional channel teams) that drive partnership narrative and value propositions to be utilized in co-marketing and co-sell programs
- Partner with channel sales and field marketing to operationalize through-partner motions, drive partner-sourced and partner-influenced pipeline, and measure business impact
- Support the partner experience across the lifecycle — from onboarding and certification to ongoing engagement and advocacy
- Create high-quality partner-facing content including partner playbooks, co-brandable campaign kits, solution briefs, pitch decks, presentations, and demand generation assets
- Build targeted enablement — talk tracks, battlecards, objection handling, use-case briefs — that improve partner seller confidence and consistency when engaging customers
- Collaborate with campaign, content, and enablement teams to package platform capabilities into turnkey, partner-ready programs
- Support messaging of the TrendAI™ partner program and enablement in collaboration with channel program teams
- Collaborate with regions to build partner communications and community engagement - newsletters, partner events and webinars, advisory councils, and recognition programs - that strengthen loyalty and mindshare
- Conduct ongoing research into channel dynamics, competitor partner programs, partner needs, and emerging routes to market
- Translate insights into concrete recommendations for channel sales, marketing, and program teams
- Identify emerging partner opportunities and help refine program and GTM focus areas
Skills
- 5+ years in cybersecurity, enterprise SaaS, or platform software
- Ability to quickly understand partner business models, channel economics, incentive and MDF structures, and the realities of through-partner selling
- Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences — partners, customers, analysts, executives, and sellers
- Proven ability to influence and align cross-functional and cross-regional teams, including external partner stakeholders
- Passion for understanding partner and end-customer problems and translating them into clear, scalable program narratives
- Strong organizational skills and ability to manage multiple workstreams across global teams and partner ecosystems
- Ability to synthesize insights, analyze market trends, and develop data-informed channel GTM strategies
- Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI's channel relevance and partner growth
- Channel marketing, partner marketing, or GTM strategy experience strongly preferred
- Direct experience marketing to or through distributors, resellers, and value-added resellers ideal
Benefits
- Group benefits program with health and dental coverage
- Telehealth Virtual Health Services
- Life Insurance
- Short & Long Term Disability
- Pre-partum, maternity, parental and medical leave
- Critical Illness Insurance
- Mental Health Wellness Program
- Wellness Incentive Program
- Retirement Savings Programs with company match
- Paid Time Off
- 14 Annual Holidays
- Tuition Assistance
- Employee Resource Groups
- Competitive compensation with bonus opportunity tied to company performance
- Room to enhance your skills through ongoing learning and broad technological opportunities
- Achieving work-life balance is a priority, complemented by team activities
- Fostering an environment rooted in equity, inclusion, and collaboration
Company Overview