Note: The job is a remote job and is open to candidates in USA. Negentrix Holding is an educational company focused on helping individuals integrate into Germany through practical education and employment. The Product Marketing Manager will be responsible for managing conversion metrics, synchronizing efforts across teams, and ensuring consistent messaging in marketing initiatives.
Responsibilities
- Managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates
- Identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams
- Building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions
- Participating in launches of new features, courses, and major internal launches within existing brands
- Ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience
- Working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue
Skills
- 3–4 years of experience in marketing / PMM / growth / product marketing, preferably in EdTech, SaaS, or products with a long sales cycle and high ticket size
- Strong understanding of marketing analytics and product metrics: CPL, ROMI, CR1 / CR2, funnel conversion metrics
- Ability to make data-driven decisions even when datasets are limited or imperfect
- Deep understanding of the following chain: audience → message → product → landing page → target action
- Experience conducting custdev interviews, JTBD interviews, competitor analysis, and deep audience segmentation based on pain points and jobs-to-be-done rather than demographics alone
- AI literacy is mandatory: ability to use AI tools for research, insight synthesis, hypothesis generation, and workflow acceleration
- Native-level Russian (C2) and German proficiency at B1 level or higher
- High level of autonomy, ability to confidently defend ideas before stakeholders, and ability to work cross-functionally
Benefits
- Work with a smart, impactful EdTech product
- Fully remote work from all over the world (excluding Russia & Belarus)
- Service agreement with a German company
- Access to courses offered by our educational center
- Paid vacation days and sick leave allowance
- Opportunity to work in a flexible startup environment where professional and career growth are highly valued
- All the necessary tools and resources to build strong cases and grow together with the project
Company Overview