Note: The job is a remote job and is open to candidates in USA. Logile, Inc. is a leading provider of retail labor planning and workforce management solutions. They are seeking a Product Marketing Manager to develop go-to-market strategies and messaging for their Fresh Operations Management portfolio, focusing on helping retailers understand and adopt their solutions.
Responsibilities
- Develop deep expertise in Logile’s fresh operations management solutions and the retail problems they solve
- Understand customer personas across fresh operations, merchandising, inventory planning, store leadership, and corporate operations
- Track industry trends related to fresh, shrink, availability, and in-store production
- Own messaging frameworks, positioning, and value propositions for assigned fresh operations management capabilities
- Define and refine target market segments and buyer personas, tailoring messaging by format, department, operational complexity, vertical, and sub-vertical
- Translate detailed product capabilities into business outcomes such as shrink reduction, improved availability, margin protection, and execution consistency
- Lead go-to-market execution for new product launches and major enhancements within the fresh portfolio
- Partner with Product Management to shape launch narratives, roadmap storytelling, pricing/packaging, and market readiness
- Strategize and execute go-to-market approaches as Logile expands across new retail verticals, sub-verticals, and geographic regions, adapting messaging, packaging, and proof points as needed
- Develop launch plans and internal enablement to support Sales, Solutions, and Customer teams
- Build and maintain sales enablement assets including pitch decks, solution briefs, demo narratives, and competitive positioning
- Partner closely with Sales and Solution Consulting to support complex sales cycles involving fresh operations
- Work with Content and Marketing teams to create product-driven content for webinars, events, blogs, case studies, and thought leadership
- Support and influence integrated marketing campaigns by providing product narratives, use cases, and audience-specific messaging across channels
- Monitor competitive offerings across fresh operations management, store production, and adjacent retail solutions
- Provide insights that inform positioning, differentiation, and product strategy
Skills
- ~3+ years of B2B SaaS Product Marketing experience, owning product marketing for a defined product, module, or capability within a larger portfolio
- Exposure to retail operations, grocery, fresh foods, inventory, supply chain (retail) or store execution environments is strongly preferred
- Proven ability to adapt positioning and go-to-market strategies across different verticals, sub-verticals, and regions
- Strong ability to craft clear, outcome-oriented messaging from complex operational concepts
- Comfort working cross-functionally with Product, Sales, Marketing, and Customer Experience teams
- Highly organized, self-motivated, and execution-oriented
- Willingness to travel occasionally for customer meetings and industry events
- Product Marketing experience in B2B SaaS
- Understanding of retail operations and fresh foods
- Ability to craft clear messaging
- Cross-functional collaboration skills
- Experience in grocery or convenience retail
- Knowledge of supply chain management
- Experience with integrated marketing campaigns
Company Overview