Note: The job is a remote job and is open to candidates in USA. athenahealth is a company focused on creating accessible, high-quality, and sustainable healthcare solutions. They are seeking a Product Marketing Manager for their epocrates division to lead the go-to-market strategy and product positioning for their offerings.
Responsibilities
- Own end-to-end go-to-market strategy for all epocrates offerings, ensuring alignment with clinical and commercial audience needs
- Define positioning, differentiation, and value propositions across clinician and commercial audiences to drive adoption and engagement
- Develop and maintain messaging architecture and narratives that resonate with healthcare professionals and media buyers alike
- Lead product communications, including clinician- and client-facing releases, updates, and key announcements
- Create commercial sales frameworks and approved narratives, providing commercial guidance to support sales and agency partnerships throughout the sales and RFP lifecycle
- Partner cross-functionally with Product, Marketing, Sales, Ad Ops, and Strategy teams to ensure market and audience alignment across initiatives
- Lead clinician and client advisory groups, synthesizing insights to inform product strategy and marketing initiatives
Skills
- Bachelor's degree, preferably in Marketing, Business, or related field
- 5+ years of experience in product marketing, marketing strategy, or a related role
- Experience in B2B SaaS, healthcare technology, ad tech, media, or platforms serving professional audiences
- Demonstrated ability to translate complex product capabilities into clear, compelling market narratives
- Strong understanding of go-to-market strategy, positioning, and launch execution
- Comfort working across clinical, technical, and commercial stakeholders
- Excellent written and verbal communication skills
- Experience with healthcare providers, clinical workflows, or medical education
- Exposure to advertising products, media buying concepts, or sponsorship models
- Experience running advisory councils or customer research programs
- Familiarity with pricing, packaging, or monetization strategy
Benefits
- Commuter support
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
- Flexibility
- Book clubs
- External speakers
- Hackathons
Company Overview
Athenahealth is a provider of medical practice automation and claims management software to medical groups and health systems. It is a sub-organization of Bain Capital. It was founded in 1997, and is headquartered in Watertown, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is http://www.athenahealth.com.