Note: The job is a remote job and is open to candidates in USA. Wordly is revolutionizing the multi-billion dollar live translation and caption market with their industry leading AI solution. They are seeking a Product Marketing professional to build and execute marketing programs to increase awareness and sales for their AI platform, working closely with various teams to implement global programs.
Responsibilities
- Messaging – define target market ICP, value proposition, etc
- Market Intelligence – conduct competitive analysis, win / loss interviews, SWOT analysis
- New Markets - conduct market research and customer interviews
- Launches - manage go to market plans for new products (NPI)
- Sales / Channel Enablement – create training, battle cards, playbooks, presentations
- Content – create website pages, blog posts, eBooks,datasheets, videos, case studies
- Lead Gen – define strategy and create content for email campaigns, advertising, webinars, events, PR, and other programs
- Analyst Relations – participate in briefings and inquiries
Skills
- 3+ years B2B product marketing experience with an AI or SaaS business
- Proven success leading product launches and managing GTM programs for B2B tech products - messaging, packaging, naming, pricing, etc
- Extensive experience working on digital marketing programs – paid search, SEO / AEO / GEO, webinars, email, social, etc
- Extensive experience selecting and using martech tools - HubSpot, G2, Demand Base / 6 Sense, Drift, Aligned, ChatGPT / Gemini / Claude, Google Analytics, Semrush, etc
- Excellent writing skills with a portfolio of blog posts, ebooks, case studies, etc
- Experience developing presentation content and speaking at webinars, conferences, etc
- Experience working with Forrester, Gartner, and other analysts
- Experience with graphic and video editing software like Canva, Veed, CapCut
- Comfortable defining GTM strategies providing hands-on implementation
- Experience working at an early stage, high growth startup is a plus
Company Overview