Note: The job is a remote job and is open to candidates in USA. Coface is a global leader in trade solutions, helping companies navigate uncertainty. They are seeking a Product & Go-To-Market (GTM) Manager for North America to drive product strategy and execution, focusing on commercial performance and cross-functional collaboration.
Responsibilities
- Own product GTM design, execution, and evaluation across assigned solutions
- Support product development initiatives from ideation through launch, including collaboration with Group teams
- Adapt and enhance global product offerings to meet North American market needs and commercial priorities
- Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed
- Act as a local product expert, supporting internal stakeholders with knowledge and insights
- Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives
- Develop compelling GTM messaging, value propositions, and positioning tailored to target segments
- Partner with sales, marketing, and other internal teams to ensure effective market rollout and adoption
- Measure and evaluate GTM effectiveness, incorporating learnings into future launches
- Support partnership strategy development and GTM execution in collaboration with internal and external partners
- Contribute to partner-focused content, enablement materials, and value propositions
- Coordinate with Group and local stakeholders to align partnership initiatives with overall commercial and product strategy
- Develop and execute cross-sell and upsell strategies across the product portfolio
- Create supporting GTM plans, messaging, and commercial content to drive incremental growth
- Collaborate with sales and marketing to embed cross-sell/upsell opportunities into campaigns, tools, and sales processes
- Lead or contribute to product-related projects at both the local and Group level
- Coordinate cross-functional initiatives, ensuring alignment on scope, timelines, and deliverables
- Serve as a key liaison between business, product, marketing, and other stakeholders
- Own product-related processes, documentation, contracts, templates, and internal communications to ensure clarity, consistency, and accountability across the product lifecycle
- Manage and coordinate Coface product updates, releases, and notices
- Ensure timely, accurate, and clear communication of product changes to relevant internal audiences
- Maintain structured documentation and reference materials to support internal alignment
- Conduct ongoing competitor and market analysis, including market share, positioning, and product comparisons
- Monitor trends, evolving customer needs, and competitive moves to inform product and GTM strategy
- Translate insights into actionable recommendations for product enhancements and commercial strategy
Skills
- Bachelor's degree in Business, Marketing, Product Management, or related field
- 5-7+ years of experience in product management, GTM, strategy, or related commercial roles
- Strong experience working cross-functionally with sales, marketing, product, and Group stakeholders
- Demonstrated ability to design and execute GTM strategies and product launches
- Analytical mindset with experience in market and competitive analysis
- Excellent written and verbal communication skills, with the ability to translate complexity into clear messaging
- Strong project management and organizational skills
- Experience in B2B, financial services, insurance, risk, or information services is highly desirable
Company Overview