[Remote] Performance Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Brightside Marketing is focused on developing the next generation of digital marketing leaders, specializing in building high-performing acquisition systems for various brands. They are seeking a Performance Marketing Specialist to manage and optimize paid media campaigns, particularly on Meta and TikTok, while also supporting Google Ads initiatives. Responsibilities • Build, launch, manage, and optimize campaigns across Meta Ads, TikTok Ads, and Google Ads • Manage campaign structures, audiences, placements, budgets, creative tests, and conversion objectives • Support campaigns across Search, Performance Max, YouTube, Demand Gen, retargeting, lead generation, traffic, and conversion campaigns • Monitor pacing and performance daily to ensure campaigns hit KPI targets • Analyze campaign performance and identify opportunities to improve CTR, CPC, CPM, CVR, CPL, CPA, ROAS, and overall efficiency • Translate data into clear optimization recommendations and actionable next steps • Support reporting by summarizing trends, insights, wins, and performance drivers • Assist with dashboard reporting and performance analysis using GA4, Looker Studio, or similar tools • Partner closely with creative and content teams to provide insights on top-performing messaging, offers, hooks, formats, and creative concepts • Write and refine ad copy that drives engagement and conversions • Contribute to creative testing frameworks and landing page optimization recommendations • Support A/B testing initiatives across audiences, creatives, and conversion paths • QA campaign setup thoroughly before launch, including UTMs, audiences, placements, budgets, tracking, pixels, and conversion events • Assist with GA4, GTM, attribution, and conversion tracking implementation and troubleshooting • Help ensure accurate data flow between ad platforms, websites, CRM systems, and reporting tools Skills • 2–5+ years of hands-on performance marketing experience • Strong expertise in Meta Ads Manager • Experience managing Google Ads campaigns across Search, Performance Max, YouTube, or Demand Gen • Experience optimizing campaigns across prospecting, retargeting, lead generation, and conversion objectives • Strong analytical skills and ability to turn data into action quickly • Excellent attention to detail and strong QA habits • Understanding of attribution, conversion tracking, pixels, UTMs, and funnel performance • Strong communication skills with the ability to explain performance clearly and confidently • Comfortable moving quickly and managing multiple priorities simultaneously • Agency or multi-brand experience is a strong plus • Experience with GA4, GTM, HubSpot, or CRM integrations • Experience with fitness, wellness, franchise, local service, or e-commerce brands • Google Ads, GA4, or Meta certifications • Experience with landing page optimization and CRO testing • Familiarity with Looker Studio or performance dashboards • Programmatic advertising experience Company Overview • At Brightside Marketing, we specialize in crafting innovative, data-driven digital strategies that help businesses grow and succeed in the fast-paced digital landscape. It was founded in 2024, and is headquartered in Orlando, FL, US, with a workforce of 2-10 employees. Its website is https://brightsidemarketing.agency/. Apply To This Job