Note: The job is a remote job and is open to candidates in USA. Sundae is a mission-driven company focused on helping homeowners achieve optimal outcomes when selling homes that require repairs. They are looking for a data-driven Performance Marketing Manager to oversee and enhance lead generation efforts across various channels, ensuring efficient marketing spend and high-quality leads for their members.
Responsibilities
- Own performance across paid and offline acquisition channels including Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
- Monitor campaign performance daily and identify opportunities to improve lead volume, lead quality, conversion rates, and cost efficiency
- Develop testing roadmaps for audiences, creative, offers, landing pages, bidding strategies, and channel mix
- Analyze performance by market, campaign, channel, and audience segment to uncover growth opportunities
- Recommend budget allocations based on performance trends and business objectives
- Manage day-to-day execution of acquisition campaigns across Google PPC, Meta, Direct Mail, TV/CTV, and emerging channels
- Partner with internal stakeholders and external vendors to launch, monitor, and optimize campaigns
- Develop direct mail audience strategies, targeting methodologies, segmentation frameworks, and campaign plans designed to maximize response rates, lead quality, and return on investment
- Partner with data providers, mail vendors, and internal stakeholders to continuously test, optimize, and scale direct mail programs across member markets
- Partner with media vendors and platform partners to plan, launch, monitor, and optimize television and connected TV campaigns
- Evaluate new acquisition opportunities and conduct structured tests to determine scalability
- Build and maintain performance reporting across all acquisition channels
- Track key metrics including CPL, CPMQL, CAC, conversion rates, and return on marketing investment
- Identify performance trends and provide actionable recommendations to leadership
- Develop forecasting models and support annual and quarterly planning initiatives
- Ensure accurate attribution and measurement methodologies are maintained across channels
- Partner with creative and web resources to improve landing page performance
- Develop and execute A/B testing initiatives focused on conversion rate optimization
- Identify opportunities to improve user experience and lead capture efficiency
- Monitor form completion rates, engagement metrics, and lead quality indicators
- Manage relationships with media agencies, platform representatives, data providers, and marketing vendors
- Hold partners accountable to performance expectations and service levels
- Evaluate vendor performance and recommend process improvements, contract changes, or alternative solutions when appropriate
Skills
- 5+ years of experience in performance marketing, demand generation, growth marketing, or digital acquisition
- Strong hands-on experience managing acquisition campaigns across Google Ads, Meta, and other performance-driven marketing channels
- Experience working within Salesforce and leveraging CRM data to inform campaign strategy, audience development, and performance analysis
- Proficiency with marketing and analytics platforms such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, or similar reporting tools
- Strong analytical skills with the ability to interpret performance data and translate insights into action
- Comfortable managing budgets, forecasting performance, and making optimization decisions based on data
- Highly organized, detail-oriented, and capable of managing multiple initiatives simultaneously
- Strong communication skills with the ability to collaborate effectively across marketing, sales, operations, and leadership teams
- Experience in real estate, home services, marketplaces, financial services, or other performance-driven industries is a plus
Benefits
- Participation in Sundae’s performance-based bonus program
- Equity opportunity
- Comprehensive benefits
- Generous PTO
- Remote work environment with a preference for candidates located in the San Diego area
Company Overview
Sundae provides a residential real estate marketplace designed to help sellers get a fair price for their houses. It was founded in 2018, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://sundae.com.Company H1B Sponsorship
Sundae has a track record of offering H1B sponsorships, with 1 in 2024, 2 in 2023, 5 in 2022, 4 in 2021. Please note that this does not guarantee sponsorship for this specific role.