Note: The job is a remote job and is open to candidates in USA. Rifle Paper Co. is a lifestyle brand rooted in illustration, color, and thoughtful design. They are seeking a data-driven, brand-minded Performance Marketing & Growth Lead to lead the strategy and performance of customer acquisition and retention efforts, collaborating closely with agency and internal teams to deliver impactful campaigns.
Responsibilities
- Own paid media agency and strategy across Meta, Google, Pinterest, and Bing, and additional channels to test into
- Manage channel budgets, pacing, and investment allocation
- Monitor and optimize key performance metrics, including CAC, ROAS, and overall marketing efficiency
- Oversee paid advertising accounts and provide clear recommendations based on performance insights
- Collaborate with agency partners to develop and execute acquisition strategies that support both revenue goals and brand standards
- Lead lifecycle marketing strategy through Klaviyo in partnership with agency, including automated flows, campaigns, segmentation, and audience growth
- Optimize key customer journeys such as welcome, abandoned cart, post-purchase, win-back, and VIP programs
- Partner with Marketing and Creative to develop and execute the email marketing calendar
- Build and expand the SMS program to support customer engagement and retention
- Review and QA campaigns prior to launch
- Serve as the primary point of contact for our marketing agency partners
- Develop campaign briefs that align business objectives, seasonal priorities, and brand initiatives
- Ensure marketing campaigns consistently reflect the Rifle Paper Co. brand while delivering measurable business results
- Foster strong collaboration between internal teams and external partners
- Own attribution reporting and performance analysis across marketing channels
- Develop weekly and monthly reporting for leadership
- Translate performance data into actionable recommendations and strategic next steps
- Identify opportunities to improve efficiency, conversion, and customer lifetime value
- Manage product feeds across advertising and marketplace channels
- Monitor feed health, troubleshoot issues, and ensure product data accuracy
- Maintain feed optimization strategies that support campaign performance
Skills
- Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field
- 4–6 years of experience in digital marketing, performance marketing, growth marketing, or eCommerce marketing
- Experience working with or managing external agencies and marketing partners
- Strong hands-on knowledge of Meta Ads, Google Ads, and digital attribution platforms
- Experience with Klaviyo, including lifecycle marketing, segmentation, and deliverability best practices
- A balance of analytical thinking and creative judgment
- Ability to translate data into strategic recommendations and business decisions
- Experience managing both customer acquisition and retention programs
- Strong organizational skills and comfort working in a fast-paced, collaborative environment
- Experience with Pinterest, Bing, Shopify, or Feedonomics is a plus
- Experience in DTC, lifestyle, retail, or consumer brands preferred
Company Overview