Note: The job is a remote job and is open to candidates in USA. Homestead Studio is an email marketing agency specializing in growing eCommerce brands through personalized messaging. The Paid Social Account Manager will strategically lead performance for a portfolio of brands, focusing on revenue growth, profitability, and effective execution of paid social strategies.
Responsibilities
- Own revenue strategy and assist with forecasting for accounts spending $250k+/month, with clear accountability to growth targets and profitability guardrails
- Drive growth across your portfolio while protecting contribution margin and cash flow sustainability
- Build and lead paid marketing strategy that agency and brand teams execute against, incorporating audience architecture, creative systems, incrementality, and long-term scale planning
- Lead landing page concept development, architect structured conversion rate optimization testing roadmaps, and design offer testing strategies that unlock incremental gains across the funnel
- Diagnose scale ceilings before performance stalls and proactively design expansion strategies across creative, audience, and funnel levers
- Make decisive, data-backed recommendations that balance growth velocity with financial risk management
- Fully own the client relationship, leading weekly updates, monthly performance reviews, and quarterly business planning sessions independently
- Operate with confidence in high-pressure environments, delivering clear recommendations
- Navigate difficult conversations directly and professionally, including performance volatility, budget constraints, or strategic pivots
- Translate complex performance data into executive-level insights tailored to founders, CMOs, and finance teams
- Build long-term trusted advisor relationships that drive retention and account expansion
- Preempt concerns through proactive communication and systems-level thinking
- Execute and oversee expert-level Facebook, Instagram, and TikTok strategy across scaling and mature accounts
- Integrate attribution tools such as TripleWhale or Northbeam into decision-making frameworks
- Analyze performance through a full-funnel lens, connecting paid media to landing page performance, email/SMS lifecycle impact, and offer economics
- Continuously refine creative testing velocity and performance feedback loops
- Identify structural performance constraints beyond ads and lead cross-functional alignment to solve them
- Provide strategic direction and feedback to junior team members
- Contribute to onboarding and scaling new clients from zero to sustainable growth
- Support new business audits and pitches as a strategic representative of the agency
- Raise the performance bar across the team by modeling ownership, clarity, and strategic thinking
Skills
- Proven experience managing $250k+/month paid social accounts with documented 10%+ growth impact
- Expert-level command of Meta advertising strategy and deep understanding of TikTok platform dynamics
- Strong fluency in DTC financial metrics including contribution margin, CAC, LTV, and profitability modeling
- Demonstrated success onboarding and scaling brands from launch through advanced growth stages
- Track record of client retention and expansion across diverse verticals
- Ability to operate independently while exercising strong judgment on escalation
- Experience mentoring or training junior team members
- Exceptional written and verbal communication skills with executive presence
Benefits
- We offer regular training and professional development to move careers forward.
- We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one.
- We offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees’ needs.
- We support a healthy work/life balance.
- We are fully remote enabled and embrace the evolving definition of the workplace
Company Overview