Note: The job is a remote job and is open to candidates in USA. Aspire is the world’s first word-of-mouth commerce platform that leverages brand ambassadors and influencers to accelerate marketing results. They are seeking a Paid Media Strategist to develop and execute paid influencer strategies that drive performance and support sales conversations.
Responsibilities
- Lead paid influencer creative strategy across campaigns, including identifying the strongest content angles, hooks, formats, and testing opportunities based on client goals, platform best practices, and performance data
- Develop paid ad strategies that connect creative, audience targeting, budget allocation, campaign structure, and optimization plans into one clear recommendation for clients
- Partner with Sales, Strategy, and Client Services to support new business opportunities, helping shape paid media recommendations that strengthen proposals and help win deals
- Build client-facing materials and proposals that make paid media strategy clear, including budget allocations, targeting strategies, and flight schedules
- Educate clients on paid media strategy and campaign structure to ensure alignment
- Set up and manage campaigns end-to-end, including structure, targeting, creative deployment, and optimization
- Analyze and report on performance data, translating metrics like CPM, CPC, CTR, ROAS, and attribution into clear, actionable insights for clients
- Collaborate with campaign and account teams to align paid strategy with organic influencer content calendars
- Recommend creative formats (e.g., Reels, Stories, Partnership Ads, Whitelisting, Spark Ads) based on platform best practices and campaign goals
Skills
- Strong strategic background in paid social and creator/influencer content, with the ability to develop creative and ad strategies that drive measurable performance
- Proven ability to evaluate influencer content through a paid media lens, identifying what will perform, what needs to be optimized, and how to turn creator assets into effective paid ads
- Hands-on experience with Meta Ads Manager and TikTok Ads Manager (specifically whitelisting, allowlisting, and conversion-focused campaigns)
- Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients
- Self-directed and proactive, with the ability to context-switch across multiple accounts and manage budgets effectively
- Comfortable owning client relationships, leading strategy conversations, and presenting recommendations directly to stakeholders
- Agency background in paid media (influencer or creator marketing agency experience is a strong plus)
- Familiarity with social commerce is a bonus
Company Overview