Note: The job is a remote job and is open to candidates in USA. Harvest Hosts is a high-growth RV travel technology company and the largest private RV camping network in North America. They are seeking a Paid Channels Marketing Manager to lead the execution, optimization, and scaling of paid media campaigns, focusing on Google’s ad suite and driving sales through high-performance acquisition campaigns.
Responsibilities
- Own and manage paid media strategy and execution across Google Ads, including Search, Demand Gen, Performance Max, and YouTube
- Plan, launch, monitor, and optimize campaigns in Meta Ads Manager
- Aggressively scale campaigns while maintaining or improving CPA, conversion rate, and overall advertising efficiency
- Analyze campaign, audience, creative, and funnel performance to identify opportunities for growth
- Build and execute ongoing testing roadmaps across bidding strategies, audiences, landing pages, creative approaches, and campaign structures
- Develop creative hypotheses and performance-oriented ad concepts, including messaging angles, hooks, and design directions for the creative team to execute
- Partner closely with the creative team to brief, refine, and iterate on concepts based on testing insights and performance data
- Monitor performance daily and make data-driven optimizations to budgets, bids, targeting, placements, messaging, and creative direction using Northbeam
- Identify and test new channels, tactics, and platform features to unlock incremental growth
- Report on performance trends, insights, and recommendations with a strong focus on revenue impact and efficiency metrics
Skills
- 5–8+ years of experience in performance marketing, digital acquisition, or paid media management
- Deep expertise in Google Ads, including Search, Demand Gen, Performance Max, and YouTube
- Strong hands-on experience managing and optimizing Meta campaigns
- Proven success scaling paid media programs while optimizing toward CPA and improving overall efficiency
- Highly analytical with strong data interpretation skills and comfort working directly in platform reporting, GA4, and other analytics tools
- Strong understanding of attribution, conversion tracking, testing methodology, and performance measurement
- Strong performance creative instincts, with the ability to identify concepts, offers, hooks, and design approaches that drive acquisition results
- Experience partnering with creative teams to translate performance insights into effective ad creative
- Demonstrated ability to spot trends early, test new ideas quickly, and apply learnings to improve performance
- Self-directed, accountable, and comfortable operating in a fast-paced, growth-focused environment
- Excellent communication skills with the ability to turn data into clear recommendations, creative direction, and action plans
- Experience with other paid channels such as TikTok, Reddit, LinkedIn, Microsoft Ads, affiliate, or programmatic is a strong plus
- Experience with MTA reporting platforms like Northbeam and Triple Whale
Benefits
- 401k
- Paid sick leave
- A fun, collaborative, and mission-driven work environment
Company Overview