Note: The job is a remote job and is open to candidates in USA. AutomationDirect is seeking an Online Marketing Specialist – Paid Search to enhance their digital marketing efforts. This role involves developing and optimizing paid search marketing strategies to drive qualified traffic and growth for the company's B2B e-commerce business.
Responsibilities
- Develop, launch, manage, and optimize performance marketing campaigns across Google Ads and Microsoft Ads
- Conduct keyword research, audience targeting, bid management, and ad copy development
- Utilize platform automation such as Smart Bidding, Performance Max, and audience signals to improve campaign efficiency
- Monitor campaign performance and implement data-driven optimizations to improve conversions and reduce acquisition costs
- Coordinate with Google and Microsoft representatives to identify optimization opportunities and new beta features
- Utilize automation tools and machine learning features within advertising platforms to identify optimization opportunities
- Design and execute structured experiments including A/B testing, bid strategy testing, audience targeting tests, and creative experiments
- Use AI-assisted tools to generate and test ad variations, messaging, and keyword strategies
- Analyze experiment results and implement successful optimizations across campaigns
- Identify opportunities for automation to streamline campaign management and reporting
- Monitor and analyze campaign performance, website traffic, and conversion metrics using analytics platforms
- Track and report on key performance indicators such as ROAS, CPA, conversion rate, and revenue contribution from paid search
- Develop dashboards and automated reporting using analytics and visualization tools
- Prepare monthly performance reports highlighting insights, testing outcomes, and optimization strategies
- Fulfill ad hoc reporting and marketing performance analysis requests
- Support paid search initiatives for e-commerce and product-driven campaigns
- Provide keyword research and performance marketing insights for new product launches
- Develop targeted campaigns to increase product visibility, qualified traffic, and conversions
- Collaborate with internal teams including product managers and product engineers to align marketing strategies across channels
- Partner with SEO, product, and content teams to coordinate paid and organic search initiatives
- Research and evaluate emerging performance marketing technologies, automation tools, and advertising platform capabilities
- Stay current on PPC best practices, platform updates, and industry trends
- Evaluate new tools, features, and beta opportunities to maintain competitive advantage
- Document procedures related to campaign creation, testing, optimization, and reporting
- Maintain documentation for campaign strategies, experimentation processes, and performance insights
- Document communications and recommendations from Google and Microsoft representatives
Skills
- Bachelor's degree in marketing, technical field, or related discipline OR equivalent, relevant experience
- 3–5 years of current hands-on experience managing and optimizing Google Ads or Microsoft Ads campaigns with a focus on measurable performance improvements
- Experience managing paid search campaigns for B2B e-commerce or product-driven businesses
- Proven experience with Google Ads, Google Merchant Center, Google Analytics, and Microsoft Ads
- Proficiency in Microsoft Office applications
- Familiarity with generative AI tools such as ChatGPT, Gemini, or similar platforms for marketing workflows
- Familiarity with AI-assisted ad copy generation and creative testing
- Familiarity with AI-driven keyword research, clustering, and search intent analysis tools
- Familiarity with marketing automation and predictive analytics platforms
- Ability to leverage AI and automation tools to improve campaign optimization, reporting automation, and marketing insights
- Experience using data visualization or reporting tools such as Power BI
- Experience with campaign experimentation, A/B testing, and data-driven optimization
Company Overview