Note: The job is a remote job and is open to candidates in USA. Nexstar Media Group, Inc. is building a unified measurement platform that consolidates audience data and campaign outcomes across various media. The Media Research & Measurement Specialist will shape performance definitions and monetization strategies while leading measurement frameworks and vendor partnerships.
Responsibilities
- Architect multi-currency measurement frameworks across linear, CTV, and digital (panel, big data, ACR)
- Define campaign KPIs (reach, frequency, co-viewing, outcomes) with pre/post measurement plans
- Identify and document methodology gaps and build client-facing narratives
- Lead vendor calibration exercises and document performance deltas
- Embed measurement commitments into upfront and scatter deals (guarantees, makegoods, attribution)
- Build delivery trackers, currency comparison models, and scenario analyses
- Develop counter-proposals and measurement negotiation frameworks
- Advise on deal structures with clear risk/benefit analysis
- Translate multi-source audience data into executive-ready materials (scorecards, one-sheets, decks)
- Lead research discussions with clients and agencies; defend methodologies and findings
- Deliver campaign and quarterly reports benchmarking performance vs. guarantees
- Act as SME in product and data discussions influencing measurement tools and dashboards
- Manage third-party measurement vendors (data access, methodology validation, pilots)
- Stay current on measurement trends (identity, attention, outcome-based buying)
Skills
- 8–10+ years in media research, audience analytics, or advertising measurement
- Deep understanding of major measurement currencies
- Experience supporting upfront or scatter deals from a measurement perspective
- Proven ability to build measurement frameworks and models
- Strong communication skills
- Bachelor's degree in Statistics, Economics, Marketing Analytics, or related field
- Background in a media company, broadcast network, streaming platform, or measurement firm
- Familiarity with upfront planning cycles and measurement commitments
- Experience comparing panel vs. big data measurement
- Exposure to Nielsen, VideoAmp, iSpot, Samba TV, or Comscore
- Experience designing measurement pilots or testing new currencies
Company Overview
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