Note: The job is a remote job and is open to candidates in USA. Arctic Wolf is a cybersecurity company committed to redefining security operations. They are seeking a Marketing Performance Analyst to analyze marketing effectiveness, provide insights into performance metrics, and support strategic decision-making for marketing investments.
Responsibilities
- Build and Maintain Marketing Performance Dashboards
- Design, build, and manage comprehensive dashboards in tools like Tableau, Power BI, or Looker to visualize key metrics across the full marketing funnel
- Ensure dashboards are user-friendly, automated, and aligned with business goals for easy consumption by stakeholders across marketing, sales, and executive leadership
- Manage and update the core artifacts that the marketing leadership team use to run the business and report on performance to the rest of the go-to-customer organization
- Analyze Marketing Funnel Performance
- Track and interpret key funnel metrics including lead volume, MQLs, SQLs, pipeline creation, opportunity velocity, and closed-won revenue
- Identify conversion bottlenecks and provide data-backed recommendations to improve funnel health and efficiency
- Campaign and Channel Effectiveness Analysis
- Evaluate the performance of marketing campaigns across digital, events, email, partner, and ABM channels
- Analyze marketing spend effectiveness across channels, campaigns, and segments
- Work closely with field and global demand teams to align reporting and actionable insights with business goals
- Marketing Attribution & ROI Measurement
- Support the implementation and refinement of attribution models (first-touch, last-touch, multi-touch, W-shaped, algorithmic) to measure the influence of marketing on pipeline and revenue
- Deliver insights that influence channel mix, investment strategies, and content planning
- Forecasting and Planning Support
- Use historical data and predictive analytics to build models that forecast MQLs, pipeline generation, and marketing-sourced revenue
- Partner with finance and RevOps to support quarterly and annual planning processes with accurate, data-driven projections
Skills
- Strong analytical skills and expertise with data analysis tools such as Excel, SQL, Tableau, Power BI, or Looker
- Naturally inquisitive style, always searching for the why behind the numbers
- Demonstrated ability to translate complex data into clear, actionable insights
- Excellent communication and storytelling skills to present findings to both technical and non-technical audiences
- Comfortable working in a fast-paced, results-oriented, cross-functional environment
- 2+ years of experience in a marketing analytics, marketing operations, or business intelligence role, ideally within a B2B SaaS environment
Benefits
- Equity for all employees
- Flexible time off and paid volunteer days
- 401k match
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
Company Overview