Note: The job is a remote job and is open to candidates in USA. Latitude is a media research firm powered by Lumiere, seeking a Marketing Operations Specialist to drive awareness and interest among potential buyers. The role involves managing multi-channel campaigns, building targeted prospect lists, and optimizing email campaigns to ensure effective outreach.
Responsibilities
- Identify target accounts and ideal customer personas across media and technology; translate them into segmented audiences we can market to
- Build and enrich targeted prospect lists, mapping decision-makers and buying signals to power multi-touch, one-to-many campaigns
- Update PowerPoint decks tailored to common hand-raiser segments that the Research and Client Solutions team customizes for specific prospects
- Plan, execute, and optimize segmented email campaigns in HubSpot; A/B test subject lines and content to decide what to keep, kill, or rebuild
- Run paid LinkedIn campaigns and the analytics behind them, translating performance data into clear, actionable recommendations
- Support our presence at industry conferences and events: pre-event audience-building and post-event follow-up campaigns
- Score inbound and outbound engagement, qualify hand-raisers on fit and intent signals, and route them to the right senior team member
- Run regular campaign performance reporting and share with the team what’s working and what isn’t
Skills
- A bachelor's degree in business, marketing, communications, or a related field
- Up to 2 years in marketing operations, demand generation, or email/lifecycle marketing — at a research firm, agency, or B2B company. Internship experience welcomed
- At least 1 year of that experience in an in-person or hybrid setting
- Hands-on experience with a CRM (HubSpot), and list-building / data enrichment tools (Seamless, Apollo, ZoomInfo, LinkedIn Sales Navigator, or similar)
- Beginner to Intermediate PowerPoint and Excel skills for campaign assets and internal reporting
- Comfort with metrics: conversion rates, response rates, and basic A/B reads
Benefits
- Generous parental leave and abundant vacation time
- Top-notch health and dental insurance
- 401k
- Flexible hours & locations - work where you want and tailor your time to your life. We welcome remote locations and personalized schedules.
- Learning environment - related to the point above, we encourage constant personal and professional learning and back that up with individualized education initiatives.
- Challenge and advancement - opportunities to improve, take on new roles and even change course. We encourage and actively support everyone’s continued development
Company Overview
Latitude is an international research consultancy working with the world's foremost media and technology companies. It was founded in 1996, and is headquartered in Beverly, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://latd.com/.