Note: The job is a remote job and is open to candidates in USA. Unstructured is defining the standard for enterprise data transformation in the age of LLMs and generative AI. They are seeking a Marketing Operations Manager to own the data integrity and automation layer of their marketing function, ensuring accurate reporting and effective campaign operationalization.
Responsibilities
- Own the lead lifecycle in HubSpot: stage definitions, date stamping and transition logic, nurture enrollment criteria, and the marketing -> BDR handoff
- Ensure attribution and tracking are reliable: capture first-touch source, UTM parameters, and campaign data so reporting is accurate
- Execute marketing automation platform (MAP) tasks: email scheduling, list uploads, segment creation and maintenance, and workflows
- Operationalize email programs - not necessarily write copy: create, test, QA, and schedule marketing emails and build nurture pathways
- Manage opt-in/opt-out lists, email deliverability, and compliance (CAN-SPAM, GDPR, CASL)
- Own data hygiene and deduplication across the contact and account database
- Build and report on sales/marketing SLAs
- Administer and maintain marketing ops tools (HubSpot, Vector, Octolens, and others) and recommend improvements
Skills
- 4-6 years in marketing operations (or demand gen / revenue ops with a marketing focus) at a B2B SaaS company
- Experience building processes & systems from the ground-up
- Deep HubSpot experience (Marketing Hub + Operations Hub): workflows, lifecycle stages, lists, properties, and data management
- Deep no-code or low-code automation experience
- Hands-on lead lifecycle ownership: stage logic, nurture enrollment, and marketing -> BDR handoff
- Attribution and tracking experience: first-touch source, UTM governance, and campaign reporting
- Email operations: building, testing, QAing, and scheduling emails and nurture pathways
- Email deliverability and compliance fluency, plus opt-in/opt-out (consent) management
- Data hygiene and deduplication; list creation, segmentation, and maintenance
- Experience defining and reporting on sales/marketing SLAs
- A documentation-heavy mindset and disciplined change management
- Familiarity with intent/signal tools (Reo, Octolens) or similar
- Comfort using AI-assisted tools for ops efficiency
- Experience at a developer-focused or open-source company
- Experience with Enterprise ICPs and multi-touch B2B funnels
Benefits
- Company offsites
- Best-in-tech swag
- The tools you need to do your best work, wherever you're based
- Medical, dental, and vision coverage effective the 1st of the month following your start date
- Life and disability insurance
- Unlimited PTO
- Flexible parental leave
- 401(k) with company match
- Equity
- $500 work from home stipend
- $70/month internet reimbursement
- Team/company offsites throughout the year
Company Overview
Unstructured is the data infrastructure company solving the most critical bottleneck in enterprise AI: making unstructured data accessible to AI applications. It was founded in 2022, and is headquartered in Rocklin, California, USA, with a workforce of 51-200 employees. Its website is https://unstructured.io.