Note: The job is a remote job and is open to candidates in USA. ServiceTrade is a leading field service management platform dedicated to enhancing the productivity of commercial contractors. They are seeking a Marketing Operations & AI Strategist who will lead the AI transformation of marketing operations, architect scalable AI-enabled systems, and drive measurable business outcomes through innovative marketing strategies.
Responsibilities
- Define and execute the vision for how AI reshapes marketing execution at ServiceTrade
- Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems
- Establish standards for prompt engineering, evaluation, and continuous learning
- Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows
- Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity
- Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools
- Redesign campaign execution into repeatable, modular systems that can be automated and optimized
- Partner with GTM Engineering to evolve system architecture, integrations, and data flows
- Identify and eliminate manual, fragmented processes — replacing them with intelligent automation
- Build next-generation attribution models that connect activity to pipeline to revenue
- Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize
- Leverage AI to uncover insights and opportunities beyond standard reporting
- Translate complex data into clear, strategic recommendations for leadership
- Own lifecycle strategy and implementation in partnership with GTM Engineering
- Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline
- Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data
- Continuously optimize funnel conversion through structured experimentation and AI-driven insights
- Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement
- Standardize frameworks, templates, and processes across the team
- Ensure every campaign is measurable, optimized, and continuously improving
- Drive adoption of new systems, workflows, and ways of working across marketing
- Partner cross-functionally to align on processes, data, and performance expectations
- Mentor team members and elevate overall marketing operations maturity
Skills
- 10+ years in Marketing Operations, Growth Operations, or Marketing Analytics (B2B SaaS strongly preferred)
- Proven track record of building and scaling marketing operations functions — not just maintaining them
- Experience leading major operational or systems transformations
- Hands-on experience applying AI to marketing workflows — beyond experimentation, into production
- Working knowledge of prompt engineering, AI agents, and workflow automation
- Demonstrated ability to connect AI initiatives to measurable business outcomes
- Expert-level HubSpot experience and strong Salesforce fluency
- Strong understanding of marketing data architecture, integrations, and tracking
- Comfortable working with APIs, data flows, and debugging complex systems
- Familiarity with development and architecture best practices
- Comfortable building agentic solutions with Claude, ChatGPT, or Gemini
- Expertise in attribution, funnel analytics, and performance measurement
- Ability to move from data to insight to action
- Strong business acumen with a focus on pipeline and revenue impact
- Ability to influence senior stakeholders and drive alignment across teams
- Clear, structured communicator who can simplify complex concepts
- Comfortable operating in ambiguity and leading through change
- Experience building an AI-first marketing operations function from the ground up
- Experience designing or managing AI agents or autonomous workflows in a production environment
- Background in high-growth or transformation-stage SaaS companies
- Track record of rebuilding attribution in complex GTM environments
- History of overseeing and driving change management with the introduction of new technologies, novel approaches and mindshifts
Benefits
- Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
- Flexible Spending Account and Dependant Care Account
- Company-paid Life insurance, STD and LTD
- Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
- 401(k) with up to 3% employer match and NO vesting period
- Flexible PTO policy
- 10 company holidays
- Parental Leave
- Paid Time Off for Volunteering
- Employee Reimbursement Program to use for well-being, technology and/or professional development
Company Overview
ServiceTrade offers mobile and web apps for maintenance businesses to deliver more service calls and connect with their customers. It was founded in 2012, and is headquartered in Durham, North Carolina, USA, with a workforce of 201-500 employees. Its website is http://servicetrade.com.