Note: The job is a remote job and is open to candidates in USA. Scalence L.L.C. is seeking a contract Integrated Marketing Manager to support their New Verticals merchant acquisition efforts. The role involves planning and executing marketing strategies that drive merchant awareness and engagement, focusing on partner marketing, content creation, and SEO.
Responsibilities
- Own the Shopify partner marketing workstream end-to-end — including email retargeting campaigns, App Store optimization, and co-marketing coordination
- Develop content and messaging for the SMB retail audience — briefing case studies, merchant testimonials and blog content that communicate the value of delivering on client to priority retail categories (Pets, Beauty, Home Goods, Sports/Outdoors)
- Build and manage content syndication and trade media placements
- Develop a paid creative testing roadmap in close collaboration with the paid media team and our creative agency
- Manage SEO and content agency tracks — overseeing day-to-day agency relationships, deliverable quality, and timelines for
- Coordinate across paid media, CRM, Brand, and external agencies, ensuring campaign components are integrated, sequenced correctly, and not creating conflicting or redundant merchant experiences
Skills
- 4–6 years of experience in B2B or SMB marketing, content marketing, or integrated marketing, ideally in a high-growth technology or marketplace company
- A track record of owning content and partner marketing workstreams from brief to execution — you know how to write a good brief, manage creative and agency partners, and hold quality and timelines without a lot of hand-holding
- Experience with the Shopify merchant ecosystem or SMB e-commerce platforms — you understand how Shopify merchants think about new sales channels and what motivates them to try something new
- Strong writing and messaging instincts — you can write copy that speaks to a busy business owner, and you understand the difference between what a brand wants to say and what an audience actually wants to hear
- Comfort managing multiple workstreams simultaneously — this role runs two agency tracks and a partner marketing program in parallel; you need to stay organized and know how to prioritize when bandwidth gets tight
- Experience with SEO, AEO, and landing page optimization — you know enough to manage an SEO agency effectively, push back on weak recommendations, and spot opportunities they might miss
- A bias for action and a roll-up-your-sleeves attitude — this is a fast-moving environment with real deadlines (you'll be stepping into an active launch). You'll need to onboard quickly and add value fast
- Experience with SMB retail, restaurant, or local business audiences is a plus
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