Note: The job is a remote job and is open to candidates in USA. The CLASS Consulting Group is a boutique management consulting firm that provides services to nonprofit organizations. They are seeking a Lead Marketing professional to develop and execute marketing strategies, manage content, and enhance the brand's presence both locally and online.
Responsibilities
- Take responsibility for developing plans, executing projects and initiatives that support the broader short and long-term marketing strategy
- Lead and collaborate with marketing team to develop and execute innovation platform pathways, product innovation and renovation
- Use insight and intuition to develop strategic recommendations for the Team Lead of Client Relations
- Research and evaluate - new marketing opportunities, client needs and insights, overall marketing strategy and execution of plans
- Develop a deep understanding of the brand and its challenges. Identify holes/trends and opportunities for brand enhancement
- Define the creative approach for campaigns to accomplish marketing goal and work closely with the team to deliver campaigns to support the organization growth overseeing the production of advertisements, email campaigns, websites, exhibition stands
- Manage content strategy for CLASS Website
- Promote “CLASS" brand to local and online community
- Analyze the effectiveness of all marketing efforts and align appropriate marketing techniques to solve problems
- Successfully apply key marketing concepts (e.g. positioning, problem statements, buyer personas, user personas, segmentation etc.) for development and design
- Ensure effective, branded marketing communications and deliverables including the company website, print communication, and advertising
Skills
- Bachelor's Degree in marketing or media-based field required
- 8-10 years of prior experience in media, corporate or nonprofit setting with emphasis on web designing, writing, marketing, fundraising, strategic planning, and project management
- Must have experience with training, and supervising team members
- Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, Microsoft software suite of products, visual communication software products, and creative services
- Expertise in internet and social media strategy with a demonstrated track record
- Experience with graphic design, photography, and website management
- Experience managing external PR and communication with prospective clients
- Strong effective communicator. Interact effectively with internal and external contacts including conversations with client, client evangelism and outreach
- Highly developed, demonstrated teamwork skills
- Demonstrated ability to see the big picture and provide useful advice and input across the company
- Ability to lead and coordinate the efforts of a large team of diverse creative employees in an environment of constant change
- Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution
- Ability to manage meetings and present to internal and external audiences
- Minimum 1+ year of commitment for the unpaid / pro-bono position
- Attend Weekly Meetings:Virtual [MS Teams]
- Time: Minimum 5 hours per week [excluding meeting time]
- Continuous learning
- Master's in business or marketing preferred
- Knowledge in marketing for nonprofit is highly preferred
Benefits
- Leadership development opportunities.
- Networking opportunities.
- Group based learning.
- Satisfactory volunteering experience.
Company Overview